pkg/build: move kernel release overrides to make args #17568

Job	Run time
aux	4m 36s
build	4m 14s
race	9m 22s
old	6m 53s
dashboard	2m 13s
race_dashboard	3m 56s
gvisor	4m 1s
arch (presubmit_arch_freebsd)	7m 13s
arch (presubmit_arch_linux)	10m 10s
arch (presubmit_arch_openbsd)	3m 42s
arch (presubmit_arch_netbsd)	3m 44s
arch (presubmit_arch_windows)	3m 37s
arch (presubmit_arch_darwin)	3m 37s
arch (presubmit_arch_executor)	3m 11s
	1h 10m 29s

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