pkg/build: move kernel release overrides to make args #17580

Job	Run time
build	3m 24s
old	6m 55s
arch (presubmit_arch_darwin)	3m 42s
aux	4m 30s
race_dashboard	3m 9s
race	7m 11s
arch (presubmit_arch_freebsd)	6m 29s
gvisor	3m 43s
arch (presubmit_arch_openbsd)	3m 40s
dashboard	2m 11s
arch (presubmit_arch_windows)	3m 43s
arch (presubmit_arch_netbsd)	3m 49s
arch (presubmit_arch_linux)	9m 37s
arch (presubmit_arch_executor)	3m 18s
	1h 5m 21s

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