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Customer Advocate — Research Notes

Raw and synthesized research inputs. Log all sources, data points, and synthesis notes here. This is the evidentiary foundation for all outputs. Distinguish clearly between primary data, secondary data, and inference.


Source Log

Date Source Type Source Description Quality Key Themes
2026-03-06 INIT No sources loaded yet

Research Synthesis Notes

Structured notes organized by research intake. Add new sections as research arrives.

[No research loaded yet]

No user research has been ingested. When research is available, add entries below with:

  • Source and date
  • Key quotes or data points
  • Patterns observed across sources
  • Gaps and open questions

Pattern Library

Recurring themes observed across multiple sources. Build this up over time.

Nothing catalogued yet.


Flagged Assumptions (Unvalidated)

Items the team treats as facts about users but that lack evidence. Track here until validated or refuted.

No assumptions flagged yet. Add items as they surface during project work.


Research Gaps

Areas where evidence is missing and research should be requested from research-analyst.

  • Overall user workflow and environment (no data yet)
  • Frequency and severity of pain points (no data yet)
  • Current workarounds and tool stack (no data yet)
  • NPS/CSAT baselines (no data yet)