Create a Marketing-style One Sheet for Food Oasis

[fancyham]

We need a quick and convenient way to describe ourselves to food-seekers, service providers, and others.

A bit of marketing text and imagery that tells people what FOLA is, what it can do for them, and who we are.

Something that might be printed on paper and put on a flier.

All HfLA Projects should have a One Sheet

Essentially what is described in this issue is a One Sheet. All HfLA Projects should have one or a few depending on what we are marketing or promoting.

A One Sheet is used for marketing purposes and can be distributed to explain more information about a product or service.

HfLA has a standard format for designing One Sheets for the projects. Below are links to the One Sheets for the Access the Data and 100-Automations projects:

Access the Data One Sheet
100-Automations One Sheet

What we create for Food Oasis should follow this format.

Background

Currently our researchers are often reaching out to food pantries, meal programs, and food-seeker service providers for research purposes (#1441 ). Often, these orgs ask if we are interested in partnering with them. Right now, we don’t have the capacity for that and partnerships are not currently a priority, but we can use this opportunity to tell these orgs who we are, how our site can be used, and to help spread word-of-mouth about our directory.

This might be able to use content that is in development for FOLA's static pages. It might also be useful as a generic introduction to new orgs that we're reaching out to.

The goal

To create a 'marketing' document that can be shared with other orgs that…

• Tells them what we are, how to use us
• Encourages organizations to utilize our directory for their clients
• Encourages them to tell their clients about us via their social media/website
• Can be passed around and forwarded within an org or shared to other orgs
• (optional) Encourages them to look at their own listing and send in corrections

The primary audience for this is food-seeker service-provider orgs.

There may be other marketing sheets aimed at different audiences in the future.

Audience

Social service orgs, food pantries, meal providers that want to give more free food information to their clients.

• May be looking up free food for their clients
• May want to tell their clients about our service via newsletter, voice, or social media
• May want to embed FOLA on their site

Suggested actions

• Research! The best way to know what content to include here is asking some service providers about what they’d like to know! We’ve had some pantries and orgs tell us that they’d like to partner with them… we don’t currently have capacity to do this, but what we can do is help them help their clients.

Suggested outline (please revise/update)

• Should be short and easy to read and use. Ideally one page?
• Screenshots of Food Oasis’s 3 main screens: landing page, list of orgs, single org
• Our URL
• How our free + non-profit directory helps food-seekers
• Explain ways to use our site
  • Search for free food for your clients
  • Update/correct your listing: URL to suggestion form
  • Send us an email with things that would help you help your clients
  • (optional) Embed our directory on your website (and show screenshot)
  • Tell your clients we exist!
• A description of Food Oasis - the organization and why we’re trustworthy and useful
  • We’ve been around since 201X. A project of Hack for LA, and our goal is to… We have a team of X volunteers running the website, and Y volunteers updating records. etc.

How is it now?

Currently our website's About Us and FAQ are quite old. The content written here might be useful for replacing the web content.

Resources

Some possible starter blurbs, and some Chat GPT-generated text (out of curiosity), much of which was wrong :)

[staceyrebekahscott]

@itserindean I'd like to explore this idea as something we should have on our landing page, instead of the the map. The map takes up a lot of space that we could be using to explain Food Oasis instead of having this buried on a later page that someone might not read. We will need to further develop a research plan that we want the UX researchers to look into. Adding this to our backlog.

[staceyrebekahscott]

@itserindean Related to this issue, this is a good episode of Product Thinking podcast: Positioning Your Product with April Dunford

[fancyham]

Check out this old version of the FOLA website — it has more info / navigation in the ‘footer’ than we currently have. On the design team, we were discussing whether the hamburger menu is discoverable enough and thinking about if we should reintroduce the footer (which we removed from the static pages a few months ago)

That might be an option that’s short of putting the full text on the landing page (which could also be fine) but at least would have easy links to learn more. So like somewhere between : only search field — search field and full text from this marketing thing

https://web.archive.org/web/20200512160934/https://foodoasis.la/

[staceyrebekahscott]

We can use the slide deck presentation I created for the Impact Sprints. This is intended to be used as marketing material. I made a copy of it that can be modified, as the original has details about the Brigade Congress 2022. The copy is in the main folder of the Google Drive. Copy of Hack for LA | Food Oasis Overview Slide Deck. It might work for now to make this into a PDF to share if that is easier.

[ShruthiVen28]

These are the related static page issues that Content is working on for the About Us and FAQ pages,
#1281
#1365

Document reflecting our process and proposed updates:
https://docs.google.com/document/d/15S6ApvAydqan0esH7WALr2QwSKl_BLe8UJxHo0kSs5I/edit

[staceyrebekahscott]

I have updated the Overview and changed the name of this issue to Creating a One Sheet for Food Oasis. This is a document that all HfLA projects should have. The essentials of what is described in the Overview is what a One Sheet is, but HfLA has a standard format for this and we need to follow it.

Note, this recently came up as something that was asked of the PMs on the projects, which was when was the last time your One Sheet was updated. I searched and could not find one for Food Oasis.

I am moving this to the Content team's project board, to be worked on once the website content is finalized.

[fancyham]

BTW, here’s are some one-sheets from a different Hack for LA projects (BTW, permissions issue with the Design Systems One Sheet link at top — I couldn’t view it)

!https://www.hackforla.org/assets/pdfs/Access-the-Data-OneSheet.pdf
https://www.hackforla.org/assets/pdfs/100-Automations-Project-One-Sheet.pdf

I don’t think HfLA’s is the same as what I’m describing here as a marketing one-sheet, though. The above HfLA ones seem to be more about project planning and goals — great for project planning and deciding if one wants to join a project — but the one we’re needing is one to tell folks how to use FOLA as it is now, and aimed at a different audience.

So two overlapping but separate things? While the overview is probably same/similar, a food distributor probably doesn’t care about our long-term goals or 6-month plan, but we would want them to know about what our site does now and how it could help people find food now.

What’s the timeline on the new static content? That’s very similar stuff to what I’m describing for this one-sheet.

[staceyrebekahscott]

We should have different versions of the One Sheet- for new volunteers as the HfLA ones are, to a marketing one. I wanted to change the issue name to encourage us to call it a One Sheet, just so we can be used to the term, while understanding that there are different Sheets for different purposes.

Sorry about that link- it came from the Product Management Google Drive, which I now remember not everyone has access to.
Thanks for those links, Bryan. I'll use them to update the Overview section.