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Slide 1
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- - - - - - - + + + + LeadSquared Government Sector Strategy + + + + + +
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+ Building LeadSquared's + Government & Public Sector + Business +

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Strategic Roadmap for Market Entry & Growth

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Market Opportunity

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Tapping into India's growing public sector digitization initiatives

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Strategic Approach

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Customized solutions for government workflows & citizen engagement

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Action Plan

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Targeting active tenders & building a sustainable growth roadmap

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+ Prepared for: Executive Leadership Team +
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Introduction

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+ About LeadSquared +

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  • + + SaaS platform providing end-to-end sales, marketing, and onboarding automation +
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  • + + Achieved unicorn status in 2022 with $1 billion valuation +
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  • + + Established presence across Education, Healthcare, BFSI, and Real Estate sectors +
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  • + + Known for verticalized, industry-specific solutions +
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+ Purpose of This Strategy +

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+ To outline a comprehensive approach for LeadSquared to enter and expand within India's government and public sector market, leveraging our existing strengths while addressing unique public sector requirements. +

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+ The Opportunity +

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+ India's government sector represents a significant untapped market for LeadSquared's CRM and marketing automation solutions. +

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Market Indicators

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Digital India initiative driving e-governance transformation

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Active tenders for CRM solutions across government agencies

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Growing demand for citizen engagement platforms

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Why Now?

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+ The convergence of Digital India initiatives, increased public sector tech spending, and growing citizen expectations creates an optimal entry point for LeadSquared's solutions in the government sector. +

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