MVP

[zeekay]

Dash

Hanzo's dashboard.

Audience

Engineer > Support > Marketer.

Engineer / Technical Founder

Engineer at at early-stage startup, Verus or maybe an agency. Possibly a
technical founder, CTO or VP of Engineering. Responsible for building company
site, online store, setting up analytics, interfacing with various services.

• Needs access to everything
• Needs to configure everything
• Needs flexibility
• Needs basics
  • Basic CRUD across models (create, edit, list products, etc)
  • Automate tedious parts of setup process
    • Importing existing users, orders (Indiegogo, Kickstarter, etc)
    • Setting up analytics
    • Setting up new site, continuous deployment
    • Checkout / payment processing
    • Adding products to system
    • Email configuration
    • Configure (connect) third-party integrations
      • Analytics
      • Email
      • Marketing
      • Payment processing
      • Shipping and Fulfillment
      • Support

Support

Support agent dealing with customer inquiries, possibly a founder (COO or CEO)
in an early-stage startup.

• Needs access to customers and orders
• Needs to be able to perform basic operational duties
  • Edit Order
    • Refund order
    • Add/remove line items
  • Edit Customer
    • Resend emails
    • Reset password
    • Credit user's balance

Marketer / Executive

Marketer, CEO or CMO. Possibly founder, usually Verus (managed) or external
consultant.

• Needs access to analytics configuration
  • Add Facebook Pixel, Google Analytics, etc
  • Configure / view analytics settings
• Needs access to analytics / reporting views
  • Audience demographics, acquisition, behavior and conversion information
  • User acquisition and sales visualiation of current, trends, predictive
• Needs access to basic user and order statistics
  • Ideally can discern patterns in orders/signups/etc
• Needs access to marketing automation tools
• Needs to be nudged to do right things

Requirements for MVP

I should fulfill the following requirements for MVP:

Functional / Usability

• New user on-boarding should be functional.
• Existing users should have same functionality as in present dashboard.
• We should present our current functionality in a well organized fashion.
• It should be clear how to include new features, tools.

Focus

Our dashboard should be able to convey value to developers. Long term we'd like
to provide a better experience for everyone, but for now we'll focus on
developers.

• UI should be fast and intuitively organized.
• Navigation should be fast.
• Search needs to be powerful.
• Platform should be flexible enough to accomodate any number of
  configurations.
• Setup of new sites/integration should be painless and quick.
• Maintenance/support should be reasonable.
• Additional features of product should be encouraged and attractive to expand
  usage to include.

Use cases

New user on-boarding

I want to start a new company selling t-shirts online. I should be able to
on-board my new company and set everything up necessary to start running and
improving my business. The initial process should take at most 5 minutes. All
steps in "full" process should be completable within 10-15 minutes. I should be
encouraged to enable/expand usage of platform to every major feature.

• Sign-up
• Add business information
• Create site
• Add form
• Connect analytics
• Connect payment processor
• Connect shipping & fulfillment
• Configure email
• Go live