fix home page copy

Author: dickhardt

src/index.html

@@ -721,57 +721,51 @@ <h1 class="text-2xl md:text-4xl font-bold mt-4 xl:mt-0 xl:ml-4">Corporate Member
             </div>
             <ol class="mt-6 text-xl font-bold space-y-4 list-inside">
                 <li data-aos="fade-up">
-                    <h3 class="italic inline font-semibold">Why is Hellō a cooperative?</h3>
-                    <p class="opacity-90 text-base mt-2 font-normal non-italic">We think it's crucial that Hellō is
-                        mission
-                        oriented rather than profit oriented. Cooperatives are owned and controlled by their members.
+                    <h3 class="italic inline font-semibold">Why a cooperative?</h3>
+                    <p class="opacity-90 text-base mt-2 font-normal non-italic">We think it's crucial that governance 
+                        by done in the interest of all stakeholders. Coopertives are a membership organization that
+                        represent their members. 
                         See <a href="pages/cooperative.html" class="underline">Hello Identity Co-op</a> for details.</p>
                     </p>
                 </li>
                 <li data-aos="fade-up">
-                    <h3 class="italic inline font-semibold">Why is Hellō not a regular corporation?</h3>
-                    <p class="opacity-90 text-base mt-2 font-normal non-italic">Corporations are owned and controlled by
-                        shareholders for the purpose of maximizing shareholder value.</p>
-                </li>
-                <li data-aos="fade-up">
-                    <h3 class="italic inline font-semibold">Why is Hellō not a 501c3 non-profit?</h3>
+                    <h3 class="italic inline font-semibold">Why not a 501c3 non-profit?</h3>
                     <p class="opacity-90 text-base mt-2 font-normal non-italic">A 501c3 non-profit lacks ownership and
-                        control by
-                        the same members who benefit from its services, an important feature to ensure Hellō stays
-                        focused on benefiting user and corporate members.</p>
+                        control by the stakeholders.
+                    </p>
                 </li>
                 <li data-aos="fade-up">
-                    <h3 class="italic inline font-semibold">Is Hellō a standards organization? </h3>
-                    <p class="opacity-90 text-base mt-2 font-normal non-italic">No, Hellō is not a standards
+                    <h3 class="italic inline font-semibold">Are Hellō or Hello Identity Co-op a standards organizations? </h3>
+                    <p class="opacity-90 text-base mt-2 font-normal non-italic">No, neither is a standards
                         organization. If we
                         require functionality that is not standardized, we will participate in standards organizations
                         such as the OpenID Foundation (<a href="https://openid.net/">OIDF</a>) or the Internet
                         Engineering Task Force (<a href="https://www.ietf.org/">IETF</a>).</p>
                 </li>
                 <li data-aos="fade-up">
-                    <h3 class="italic inline font-semibold">Who can be a member of Hellō?</h3>
+                    <h3 class="italic inline font-semibold">Who can be a member of Hello Identity Co-op?</h3>
                     <p class="opacity-90 text-base mt-2 font-normal non-italic">Hellō is a multi-stakeholder cooperative
                         where
                         users, corporations, and employees are members. Any human that signs up and uses Hellō is a user
-                        member. Any corporation with an interest in transforming personal identity can join Hellō as a
-                        corporate member. All employees are members.</p>
+                        member. Any corporation with an interest in transforming personal identity can join as a
+                        corporate member. All Hellō employees are members.</p>
                 </li>
                 <li data-aos="fade-up">
-                    <h3 class="italic inline font-semibold">What is the governance of Hellō?</h3>
+                    <h3 class="italic inline font-semibold">What is the governance of the Hello Identity Co-op?</h3>
                     <p class="opacity-90 text-base mt-2 font-normal non-italic">User members elect three directors (1 @
                         100M
                         users, 2 @ 500M users, 3 @ 1B users), corporate members elect three directors, and employees
                         elect one director, providing a board of directors with seven members when Hellō has been
                         broadly adopted.</p>
                 </li>
                 <li data-aos="fade-up">
-                    <h3 class="italic inline font-semibold">Which corporations have joined Hellō?</h3>
+                    <h3 class="italic inline font-semibold">Which corporations have joined the Hello Identity Co-op?</h3>
                     <p class="opacity-90 text-base mt-2 font-normal non-italic">Three industry leaders joined as
                         founding
                         corporate members. We are not ready to publicly announce who they are.</p>
                 </li>
                 <li data-aos="fade-up">
-                    <h3 class="italic inline font-semibold">What types of organizations do you expect to join Hellō?
+                    <h3 class="italic inline font-semibold">What types of organizations do you expect to join?
                     </h3>
                     <p class="opacity-90 text-base mt-2 font-normal non-italic">Developer platforms, claims issuers,
                         large users