diff --git a/homeassistant/components/samsungtv/config_flow.py b/homeassistant/components/samsungtv/config_flow.py
index 74915c9251b4ad..a8fa6f4a62c210 100644
--- a/homeassistant/components/samsungtv/config_flow.py
+++ b/homeassistant/components/samsungtv/config_flow.py
@@ -63,7 +63,7 @@
     UPNP_SVC_RENDERING_CONTROL,
 )
 
-DATA_SCHEMA = vol.Schema({vol.Required(CONF_HOST): str, vol.Required(CONF_NAME): str})
+DATA_SCHEMA = vol.Schema({vol.Required(CONF_HOST): str})
 
 
 def _strip_uuid(udn: str) -> str:
@@ -261,8 +261,7 @@ async def _async_set_name_host_from_input(self, user_input: dict[str, Any]) -> N
             )
         except socket.gaierror as err:
             raise AbortFlow(RESULT_UNKNOWN_HOST) from err
-        self._name = user_input.get(CONF_NAME, self._host) or ""
-        self._title = self._name
+        self._title = self._host
 
     async def async_step_user(
         self, user_input: dict[str, Any] | None = None
diff --git a/tests/components/samsungtv/test_config_flow.py b/tests/components/samsungtv/test_config_flow.py
index 79e24519a8597f..0d27772b18f5b9 100644
--- a/tests/components/samsungtv/test_config_flow.py
+++ b/tests/components/samsungtv/test_config_flow.py
@@ -81,7 +81,7 @@
     CONF_NAME: "fake",
     CONF_PORT: 8002,
 }
-MOCK_USER_DATA = {CONF_HOST: "fake_host", CONF_NAME: "fake_name"}
+MOCK_USER_DATA = {CONF_HOST: "fake_host"}
 
 MOCK_DHCP_DATA = DhcpServiceInfo(
     ip="fake_host", macaddress="aabbccddeeff", hostname="fake_hostname"
@@ -176,9 +176,8 @@ async def test_user_legacy(hass: HomeAssistant) -> None:
     )
     # legacy tv entry created
     assert result["type"] is FlowResultType.CREATE_ENTRY
-    assert result["title"] == "fake_name"
+    assert result["title"] == "fake_host"
     assert result["data"][CONF_HOST] == "fake_host"
-    assert result["data"][CONF_NAME] == "fake_name"
     assert result["data"][CONF_METHOD] == "legacy"
     assert result["data"][CONF_MANUFACTURER] == DEFAULT_MANUFACTURER
     assert result["data"][CONF_MODEL] is None
@@ -211,9 +210,8 @@ async def test_user_legacy_does_not_ok_first_time(hass: HomeAssistant) -> None:
 
     # legacy tv entry created
     assert result3["type"] is FlowResultType.CREATE_ENTRY
-    assert result3["title"] == "fake_name"
+    assert result3["title"] == "fake_host"
     assert result3["data"][CONF_HOST] == "fake_host"
-    assert result3["data"][CONF_NAME] == "fake_name"
     assert result3["data"][CONF_METHOD] == "legacy"
     assert result3["data"][CONF_MANUFACTURER] == DEFAULT_MANUFACTURER
     assert result3["data"][CONF_MODEL] is None
@@ -1255,7 +1253,8 @@ async def test_autodetect_legacy(hass: HomeAssistant) -> None:
     )
     assert result["type"] is FlowResultType.CREATE_ENTRY
     assert result["data"][CONF_METHOD] == "legacy"
-    assert result["data"][CONF_NAME] == "fake_name"
+    # friendly name cannot be detected for legacy TV
+    assert result["data"][CONF_NAME] is None
     assert result["data"][CONF_MAC] is None
     assert result["data"][CONF_PORT] == LEGACY_PORT