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<div class="image_block grin">
<div class="image_block-img hero grin"><img src="./cooler_files/637bf3e2ea986345078d285f_image 9 (1).png" sizes="(max-width: 479px) 96vw, (max-width: 767px) 90vw, (max-width: 991px) 92vw, (max-width: 1439px) 94vw, (max-width: 1919px) 96vw, 99vw" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bf3e2ea986345078d285f_image%209%20(1)-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bf3e2ea986345078d285f_image%209%20(1)-p-800.png 800w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bf3e2ea986345078d285f_image%209%20(1)-p-1080.png 1080w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bf3e2ea986345078d285f_image%209%20(1).png 1360w" alt="" class="cs-featured_image hero grin"></div>
<div class="container">
<div class="w-layout-grid grid-content_2col">
<div id="w-node-dfc164e8-f4ec-0f64-2f26-71ecd4ff03ee-ec03fb2f" class="cs-featured_text grin-type subheading-0 _2-line">A triangle of Care: the parent-child-caregiver relationship</div>
<div id="w-node-f932e6f8-ae54-7e91-1cec-bb5fe4abc39f-ec03fb2f" class="relative">
<div id="w-node-fd0e7baf-9415-1d55-8e42-452466307a0d-ec03fb2f" class="relative">
<div class="label">What We Did</div>
<div class="paragraph-large cs-plus">+</div>
<div class="paragraph-large cs-plus _2">+</div>
<div class="paragraph-large cs-plus _3">+</div>
<div class="paragraph-large cs-plus _4">+</div>
<div class="paragraph-large cs-plus _6">+</div>
<div class="paragraph-large cs-plus _5">+</div>
<div class="cs-featured_text grin-type">Strategy Design<br>Experience Design<br>Brand Design <br>Industrial Design<br>Packaging Design<br>Product Development Engineering</div>
</div>
</div>
<div id="w-node-f932e6f8-ae54-7e91-1cec-bb5fe4abc3a6-ec03fb2f" class="relative flex-v">
<div class="label">Case Study</div>
<h1 class="cs-client">cooler</h1>
</div>
<img src="./cooler_files/5e5f655a7b704f37c3d6f6a7_smiley-new.svg" alt="" class="new-image">
</div>
</div>
</div>
<div class="image_block grin">
<h1 class="heading intro coolerspacing">Increasingly relying on outside help, parents of toddlers need assurance that all is well with their little ones while they're away. <span class="text-span-9">cooler promotes peace of mind for parents, with the help of the world’s smallest cellular-enabled wearable for toddlers. </span></h1>
</div>
<div class="image_block grin">
<div class="container">
<div class="w-layout-grid grid-content_2col cooler_2col redefining">
<img src="./cooler_files/637d1ece4883756932938a65_Group 1403.png" width="642" id="w-node-ebd4237f-1cab-dc3c-257e-01c9c0ac6a47-ec03fb2f" sizes="(max-width: 479px) 90vw, (max-width: 767px) 94vw, (max-width: 1439px) 90vw, (max-width: 1919px) 1120px, 1400px" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d1ece4883756932938a65_Group%201403-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d1ece4883756932938a65_Group%201403-p-800.png 800w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d1ece4883756932938a65_Group%201403-p-1080.png 1080w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d1ece4883756932938a65_Group%201403.png 1282w" alt="" class="cs-featured_image cooler _75">
<div id="w-node-_2d94393b-cf6d-4e52-3abf-be5d7acb59d7-ec03fb2f" class="relative">
<div class="label">Redefining Connected Care</div>
<div class="cs-featured_text grin-type">Consciously or not, the outsourcing of childcare places significant weight on parents' psyche. Yet existing childcare reporting systems are outdated and fractured, providing only a fraction of the information parents desire.</div>
<div class="cs-featured_text grin-type">Our joint work with cooler included Product definition,Strategy, Intellectual Property, physical and digital Design, Product development, Brand and delivery of Alpha and Beta units. It is a testament to our unique capability to deliver <span>a full-stack technology design solution.</span></div>
<div class="paragraph-large cs-plus">+</div>
</div>
</div>
</div>
</div>
<div class="image_block avive cooler">
<div class="image_block grin cooler">
<div class="image_block-img hero grin"><img src="./cooler_files/637bf79ad5c20c3d2fd8c96b_image 972 (1).png" sizes="(max-width: 479px) 96vw, (max-width: 767px) 90vw, (max-width: 991px) 92vw, (max-width: 1439px) 94vw, (max-width: 1919px) 96vw, 99vw" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bf79ad5c20c3d2fd8c96b_image%20972%20(1)-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bf79ad5c20c3d2fd8c96b_image%20972%20(1)-p-800.png 800w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bf79ad5c20c3d2fd8c96b_image%20972%20(1)-p-1080.png 1080w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bf79ad5c20c3d2fd8c96b_image%20972%20(1).png 1360w" alt="" class="cs-featured_image coolerpic"></div>
<div class="container"></div>
</div>
<div class="image_block-img avive"></div>
<div class="container"></div>
</div>
<div class="image_block grin">
<div class="container">
<div class="w-layout-grid grid-content_2col cooler_2col approach">
<img src="./cooler_files/637bfb212eebcb2679176808_cooler_HR5 1 (1).png" width="642" id="w-node-_08d03860-8903-bff2-b9a9-28d74bec7b82-ec03fb2f" sizes="(max-width: 479px) 90vw, (max-width: 767px) 94vw, (max-width: 1439px) 90vw, (max-width: 1919px) 1120px, 1400px" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bfb212eebcb2679176808_cooler_HR5%201%20(1)-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bfb212eebcb2679176808_cooler_HR5%201%20(1).png 611w" alt="" class="cs-featured_image cooler-sm-img">
<div id="w-node-_08d03860-8903-bff2-b9a9-28d74bec7b83-ec03fb2f" class="relative">
<div class="label">A Collaborative Approach</div>
<div class="cs-featured_text grin-type">Monica Plath, cooler founder and mother of two, asked us to help bring her idea to life. Having previously <span>worked with Fitbit for 10 years</span>, we are uniquely positioned to support Monica through the branding, design, strategy, engineering, and manufacturing aspects of the cooler system, taking it from a mere idea to a fully fleshed product.</div>
<div class="cs-featured_text grin-type"><span>We developed the proprietary cooler Connected Care App with a supporting Toddler CareTracker.</span> Together these tools give parents visibility into their little ones’ ongoing whereabouts, activity metrics and well-being, all at a glance.</div>
<div class="paragraph-large cs-plus">+</div>
</div>
</div>
</div>
</div>
<div class="image_block grin cooler">
<div class="container cooler">
<div class="w-layout-grid grid-content_2col cooler_2col toddlertracker">
<img src="./cooler_files/637bfee64d635e66edd8a341_cooler_HR5 2.png" width="642" id="w-node-_16539409-2a08-8c88-2260-cf5273947c32-ec03fb2f" sizes="(max-width: 479px) 90vw, (max-width: 767px) 94vw, (max-width: 1439px) 90vw, (max-width: 1919px) 1120px, 1400px" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bfee64d635e66edd8a341_cooler_HR5%202-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637bfee64d635e66edd8a341_cooler_HR5%202.png 611w" alt="" class="cs-featured_image cooler-sm-img">
<div id="w-node-_16539409-2a08-8c88-2260-cf5273947c33-ec03fb2f" class="relative">
<div class="label">cooler Toddler Tracker</div>
<div class="cs-featured_text grin-type">Made for ages 1-5, the cooler Toddler CareTracker is completely unobtrusive. We intentionally designed the wearable to <span>seamlessly blend into your child's existence</span> and not distract them from being fully present, in real life, at all times. As such, the device does not provide two-way communication or require interaction from the wearer.</div>
<div class="paragraph-large cs-plus">+</div>
</div>
</div>
</div>
</div>
<div class="image_block grin cooler">
<div data-poster-url="https://uploads-ssl.webflow.com/5e433101297407840ce92195/638e77ba9cc09c1e2fd3d8a8_TriangleOfCare_Final-poster-00001.jpg" data-video-urls="https://uploads-ssl.webflow.com/5e433101297407840ce92195/638e77ba9cc09c1e2fd3d8a8_TriangleOfCare_Final-transcode.mp4,https://uploads-ssl.webflow.com/5e433101297407840ce92195/638e77ba9cc09c1e2fd3d8a8_TriangleOfCare_Final-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" class="video_block-img avive cooler w-background-video w-background-video-atom">
<video id="ab7d1733-c296-ea68-3cf5-c08c065e8bf6-video" autoplay="" loop="" style="background-image:url("https://uploads-ssl.webflow.com/5e433101297407840ce92195/638e77ba9cc09c1e2fd3d8a8_TriangleOfCare_Final-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover">
<source src="https://uploads-ssl.webflow.com/5e433101297407840ce92195/638e77ba9cc09c1e2fd3d8a8_TriangleOfCare_Final-transcode.mp4" data-wf-ignore="true">
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<div class="container cooler">
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<div id="w-node-c1c4f4f1-7f47-7028-821d-01566d437d5c-ec03fb2f" class="relative">
<div class="label">Patented Safety Features</div>
<div class="cs-featured_text grin-type">cooler uses patented custody, safety and location tracking features to help parents identify who is caring for their child and when hand-offs occur. We utilized a new, low-power, long-distance LTE-M cellular network to transmit GPS information, creating <span>arguably the smallest LTE/GPS wearable.</span> LTE-M signals reach about 30% further than standard networks, making it a perfect fit for this system.</div>
<div class="paragraph-large cs-plus">+</div>
</div>
<div data-poster-url="https://uploads-ssl.webflow.com/5e433101297407840ce92195/638fdb8127be8c4bb5d0dcc3_coolerLocation-poster-00001.jpg" data-video-urls="https://uploads-ssl.webflow.com/5e433101297407840ce92195/638fdb8127be8c4bb5d0dcc3_coolerLocation-transcode.mp4,https://uploads-ssl.webflow.com/5e433101297407840ce92195/638fdb8127be8c4bb5d0dcc3_coolerLocation-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" id="w-node-f7daa4dd-c2bf-6e91-b4e3-8afb3d8ccd2b-ec03fb2f" class="grin-left-vid cooler-left-vid _75 w-background-video w-background-video-atom">
<video id="f7daa4dd-c2bf-6e91-b4e3-8afb3d8ccd2b-video" autoplay="" loop="" style="background-image:url("https://uploads-ssl.webflow.com/5e433101297407840ce92195/638fdb8127be8c4bb5d0dcc3_coolerLocation-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover">
<source src="https://uploads-ssl.webflow.com/5e433101297407840ce92195/638fdb8127be8c4bb5d0dcc3_coolerLocation-transcode.mp4" data-wf-ignore="true">
<source src="https://uploads-ssl.webflow.com/5e433101297407840ce92195/638fdb8127be8c4bb5d0dcc3_coolerLocation-transcode.webm" data-wf-ignore="true">
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</div>
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<div class="image_block grin cooler">
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<div id="w-node-b25d9558-7b52-7265-f5dd-5636bc513fcf-ec03fb2f" class="relative cooler">
<div class="label">cooler Connected Care App</div>
<div class="cs-featured_text grin-type">The centralized hub of information within the Connected Care App allows parents to stay in touch with caregivers, view photos shared of their children, and most importantly, <span>maintain the feeling of connection with their child</span>, even when they're apart.</div>
<div class="paragraph-large cs-plus">+</div>
<div class="cs-featured_text grin-type cooler">cooler lets caregivers update you with Chat, Photo, Location, and Mood updates. Every moment captured and shared is saved to your child's timeline.</div>
</div>
<div data-poster-url="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d6727e273697e575b13ac_cooler_Interaction-poster-00001.jpg" data-video-urls="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d6727e273697e575b13ac_cooler_Interaction-transcode.mp4,https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d6727e273697e575b13ac_cooler_Interaction-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" id="w-node-_0090a9da-6ed7-aaf4-0dbd-9249d0a39976-ec03fb2f" class="grin-left-vid cooler-left-vid _75 w-background-video w-background-video-atom">
<video id="0090a9da-6ed7-aaf4-0dbd-9249d0a39976-video" autoplay="" loop="" style="background-image:url("https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d6727e273697e575b13ac_cooler_Interaction-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover">
<source src="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d6727e273697e575b13ac_cooler_Interaction-transcode.mp4" data-wf-ignore="true">
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</div>
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</div>
<div class="image_block grin cooler">
<div class="image_block-img hero grin"><img src="./cooler_files/637e6d4b596f5ef12a75b640_App Screens.png" sizes="(max-width: 479px) 96vw, (max-width: 767px) 90vw, (max-width: 991px) 92vw, (max-width: 1439px) 94vw, (max-width: 1919px) 96vw, 99vw" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637e6d4b596f5ef12a75b640_App%20Screens-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637e6d4b596f5ef12a75b640_App%20Screens-p-800.png 800w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637e6d4b596f5ef12a75b640_App%20Screens-p-1080.png 1080w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637e6d4b596f5ef12a75b640_App%20Screens.png 1360w" alt="" class="cs-featured_image coolerpic"></div>
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<div class="label">Humanity First</div>
<div class="cs-featured_text grin-type"><span>cooler is for parents and caregivers alike.</span> Today’s parents are more geographically disconnected from their families than in previous generations. They're also eager for caregiver insights to support their parenting decision-making. </div>
<div class="paragraph-large cs-plus">+</div>
<div class="cs-featured_text grin-type">The Connected Care App and Toddler CareTracker were well tested with prototypes to understand parents’ and caregivers’ unique needs and provide a comprehensive solution to a complex functional and emotional problem.</div>
</div>
</div>
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</div>
<div class="image_block grin cooler">
<div data-poster-url="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d21a948837570c293c789_Manzanita Animation 720p Final Test157-poster-00001.jpg" data-video-urls="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d21a948837570c293c789_Manzanita Animation 720p Final Test157-transcode.mp4,https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d21a948837570c293c789_Manzanita Animation 720p Final Test157-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" class="video_block-img avive w-background-video w-background-video-atom">
<video id="1ea79e4e-0c35-f735-c42a-1be3b95113cc-video" autoplay="" loop="" style="background-image:url("https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d21a948837570c293c789_Manzanita Animation 720p Final Test157-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover">
<source src="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d21a948837570c293c789_Manzanita Animation 720p Final Test157-transcode.mp4" data-wf-ignore="true">
<source src="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d21a948837570c293c789_Manzanita Animation 720p Final Test157-transcode.webm" data-wf-ignore="true">
</video>
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<div class="w-layout-grid grid-content_2col cooler">
<img src="./cooler_files/637d249dc4bd6656784b24a6_Screen Shot 2022-07-15 at 10.58.png" id="w-node-ba77aa18-9080-89ec-415c-8a37e57fcf2f-ec03fb2f" sizes="(max-width: 479px) 90vw, (max-width: 750px) 93vw, (max-width: 767px) 698px, (max-width: 991px) 90vw, 698px" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d249dc4bd6656784b24a6_Screen%20Shot%202022-07-15%20at%2010.58-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d249dc4bd6656784b24a6_Screen%20Shot%202022-07-15%20at%2010.58.png 698w" alt="" class="case_study-process_image avive cooler"><img src="./cooler_files/637d24dad312a119a5b19286_Group 1402.png" id="w-node-_796041fb-f103-c84f-c545-92b6bbad31d6-ec03fb2f" sizes="(max-width: 479px) 90vw, (max-width: 766px) 93vw, (max-width: 767px) 713px, (max-width: 991px) 90vw, 713px" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d24dad312a119a5b19286_Group%201402-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d24dad312a119a5b19286_Group%201402.png 713w" alt="" class="case_study-process_image cooler">
<div id="w-node-_3f8aff52-b0d4-5113-101a-c02db70f0588-ec03fb2f" class="relative cooler">
<div class="label"><strong>Balancing Simplicity with Sophistication</strong></div>
<div class="cs-featured_text grin-type">Engineering the smallest cellular-enabled childhood wearable was no easy feat. Our team’s engineers and designers worked closely together from day one to bring a distinct and feasible product architecture together. The result was a feature-rich, technologically advanced product meant to be virtually unnoticeable by the child wearing it.</div>
<div class="paragraph-large cs-plus">+</div>
</div>
<div id="w-node-_082661d7-0405-4c4a-7d24-cb42545d556f-ec03fb2f" class="relative moretext">
<div class="label"><strong>Building A Trustworthy Product</strong></div>
<div class="cs-featured_text grin-type">There’s no room for failure when your child’s wellbeing is on the line. To optimize the range and reliability of the Toddler CareTracker, the team created an innovative flexible antenna, separated from the electronics boards, allowed us to minimize cellular interference. Printing the flexible antenna, separated from the electronics boards, allowed us to minimize cellular interference.</div>
<div class="cs-featured_text grin-type">The team also designed the wearable’s buckle to feature a small double-action latch, preventing unintentional removal by a child throughout the day.</div>
<div class="paragraph-large cs-plus">+</div>
</div>
</div>
</div>
<div class="image_block-img avive"><img src="./cooler_files/637d289e488375b359945d38_Frame 306.png" sizes="(max-width: 479px) 90vw, (max-width: 767px) 94vw, (max-width: 991px) 92vw, (max-width: 1439px) 94vw, (max-width: 1919px) 96vw, 99vw" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d289e488375b359945d38_Frame%20306-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d289e488375b359945d38_Frame%20306-p-800.png 800w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d289e488375b359945d38_Frame%20306-p-1080.png 1080w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/637d289e488375b359945d38_Frame%20306.png 1360w" alt="" class="cs-featured_image"></div>
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<div class="image_block-img avive"><img src="./cooler_files/63868dc9d3c60bd80fa7655a_cooler_brand.png" sizes="(max-width: 479px) 90vw, (max-width: 767px) 94vw, (max-width: 991px) 92vw, (max-width: 1439px) 94vw, (max-width: 1919px) 96vw, 99vw" srcset="https://uploads-ssl.webflow.com/5e433101297407840ce92195/63868dc9d3c60bd80fa7655a_cooler_brand-p-500.png 500w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/63868dc9d3c60bd80fa7655a_cooler_brand-p-800.png 800w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/63868dc9d3c60bd80fa7655a_cooler_brand-p-1080.png 1080w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/63868dc9d3c60bd80fa7655a_cooler_brand-p-1600.png 1600w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/63868dc9d3c60bd80fa7655a_cooler_brand-p-2000.png 2000w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/63868dc9d3c60bd80fa7655a_cooler_brand-p-2600.png 2600w, https://uploads-ssl.webflow.com/5e433101297407840ce92195/63868dc9d3c60bd80fa7655a_cooler_brand.png 2722w" alt="" class="cs-featured_image"></div>
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<div data-poster-url="https://uploads-ssl.webflow.com/5e433101297407840ce92195/6386589a31662d8cb8cf94e9_Beaks_compressed-poster-00001.jpg" data-video-urls="https://uploads-ssl.webflow.com/5e433101297407840ce92195/6386589a31662d8cb8cf94e9_Beaks_compressed-transcode.mp4,https://uploads-ssl.webflow.com/5e433101297407840ce92195/6386589a31662d8cb8cf94e9_Beaks_compressed-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" id="w-node-_67f2d407-b6fc-7535-23d8-cbeb87a75f49-ec03fb2f" class="grin-left-vid cooler-left-vid test w-background-video w-background-video-atom">
<video id="67f2d407-b6fc-7535-23d8-cbeb87a75f49-video" autoplay="" loop="" style="background-image:url("https://uploads-ssl.webflow.com/5e433101297407840ce92195/6386589a31662d8cb8cf94e9_Beaks_compressed-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover">
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<div id="w-node-fd1138da-9ecb-e5ab-cb73-b51140bcdde3-ec03fb2f" class="relative cooler">
<div class="label">cooler Brand</div>
<div class="cs-featured_text grin-type cooler">The cooler brand is approachable and friendly to toddlers, parents, and caregivers. It celebrates the contributions of all in <span>creating the sense of a modern village</span>, and supporting them in providing little ones with the best possible care.</div>
<div class="paragraph-large cs-plus cooler">+</div>
<div class="label cooler">A Strong Foundation</div>
<div class="cs-featured_text grin-type">The rigorously designed Brand identity system equipped Monica and her team in launch and business-making. <span>Making a first good impression is vital to start-up’s success.</span></div>
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