| description | Step-by-step activation procedure of setting up SiteAccess-aware Raptor connector. |
|---|---|
| page_type | landing_page |
The SiteAccess-aware Raptor connector provides a seamless integration between [[= product_name =]] and Raptor Recommendation Engine.
Its primary goal is to enable editors and managers to deliver personalized experiences across digital channels, which helps to increase conversion rates, drive sales, and improve user engagement.
By combining content management capabilities with advanced recommendation features, the Connector allows teams to build and manage personalized experiences directly within a single platform.
This connector ensures a smooth and unified integration layer, enabling:
- event tracking through the tracking API
- personalized content delivery through the Recommendations API
- flexible, SiteAccess-aware configuration
This approach reduces integration complexity while providing a scalable foundation for personalization use cases across multiple sites and markets.
Follow a step-by-step procedure that allows you to activate SiteAccess-aware Raptor connector. Activation includes configuration, adding tracking scripts and events, and using [Page Builder]([[= user_doc =]]/content_management/pages/page_builder_guide/) blocks.
[[= cards([ "cdp/raptor_integration/connector_configuration", ], columns=3) =]]