diff --git a/docs/design.md b/docs/design.md
index 34bd040..335f1a9 100644
--- a/docs/design.md
+++ b/docs/design.md
@@ -146,9 +146,15 @@ The wordmark should use the aqua brand color.
 
 Everything below the wordmark should stay concise.
 
-The welcome brand signal is framed in a single aqua panel. Wide terminals show
-the DevMap symbol above the large wordmark. Narrow terminals keep the symbol
-but use a compact `DEVMAP` title so the panel does not wrap or clip.
+The welcome brand signal uses a large outlined block DevMap wordmark
+without a surrounding panel or separate symbol. A small CLI label, concise
+capability line, and solid aqua separator make it feel like a professional
+developer tool without adding decorative terminal noise.
+
+Narrow terminals use a compact `DEVMAP` title and shorter capability label so
+the welcome header does not wrap or clip. The wide wordmark relies on Unicode
+block and box-drawing glyphs; terminals without compatible fonts may use the
+compact fallback or require a font configuration adjustment.
 
 Example:
 
diff --git a/docs/for-me-personal/PROGRESS.md b/docs/for-me-personal/PROGRESS.md
index 6d7e28d..6d70005 100644
--- a/docs/for-me-personal/PROGRESS.md
+++ b/docs/for-me-personal/PROGRESS.md
@@ -21,10 +21,13 @@ Terakhir diperbarui: 2026-06-14
 
 ### Welcome Brand Panel
 
-- Welcome screen sekarang menampilkan simbol logo DevMap di atas ASCII
-  wordmark.
-- Logo, wordmark, dan border memakai warna aqua brand yang sama.
-- Terminal lebar memakai wordmark penuh dalam panel maksimal 76 kolom.
+- Simbol logo terpisah dan border luar dihapus agar welcome screen lebih bersih.
+- Terminal lebar memakai wordmark blok berpinggiran seperti identitas awal.
+- Label `DEVMAP CLI`, capability line, dan separator aqua solid memperjelas
+  identitas produk sebagai developer tool.
+- Perbedaan render glyph Unicode pada sebagian font terminal dicatat sebagai
+  known issue untuk compatibility pass berikutnya.
+- Terminal lebar memakai wordmark penuh dalam area maksimal 76 kolom.
 - Terminal sempit memakai judul `DEVMAP` ringkas agar panel tidak wrap atau
   terpotong.
 - Renderer panel dipisahkan agar layout lebar dan sempit dapat diuji langsung.
diff --git a/packages/cli/src/utils/welcome.ts b/packages/cli/src/utils/welcome.ts
index 94a354d..b9a63aa 100644
--- a/packages/cli/src/utils/welcome.ts
+++ b/packages/cli/src/utils/welcome.ts
@@ -2,18 +2,6 @@ import { existsSync } from "node:fs";
 import { getSnapshotPath } from "../cache/snapshot.js";
 import { theme } from "./output.js";
 
-const SYMBOL_LOGO = [
-  "           ╷        ╱╲",
-  "    ╭──────┼──────╱  ╲",
-  "  ╭─╯      ●─────╯   ╱",
-  " ╱        ╱│        ╱",
-  "│       ╱  │  ╭────╯",
-  "│     ╱    │╱╱",
-  " ╲__╱     ╱│",
-  "    ╲____╱ │",
-  "           ╵"
-];
-
 const WIDE_WORDMARK = [
   "██████╗ ███████╗██╗   ██╗███╗   ███╗ █████╗ ██████╗",
   "██╔══██╗██╔════╝██║   ██║████╗ ████║██╔══██╗██╔══██╗",
@@ -26,6 +14,8 @@ const WIDE_WORDMARK = [
 const WIDE_PANEL_WIDTH = 76;
 const COMPACT_PANEL_WIDTH = 48;
 const WIDE_TERMINAL_MINIMUM = 72;
+const PRODUCT_LABEL = "DEVMAP CLI";
+const PRODUCT_CAPABILITIES = "CODEBASE MAP  /  STATIC ANALYSIS  /  AI CONTEXT";
 
 export function printWelcome(projectRoot: string): void {
   const hasSnapshot = existsSync(getSnapshotPath(projectRoot));
@@ -49,32 +39,39 @@ export function printWelcome(projectRoot: string): void {
 
 export function renderWelcomeBrandPanel(terminalWidth: number): string {
   const isWide = terminalWidth >= WIDE_TERMINAL_MINIMUM;
-  const panelWidth = Math.max(
-    28,
-    Math.min(
-      terminalWidth,
-      isWide ? WIDE_PANEL_WIDTH : COMPACT_PANEL_WIDTH
-    )
+  const contentWidth = Math.max(
+    24,
+    Math.min(terminalWidth, isWide ? WIDE_PANEL_WIDTH : COMPACT_PANEL_WIDTH)
   );
-  const contentWidth = panelWidth - 4;
   const wordmark = isWide ? WIDE_WORDMARK : ["DEVMAP"];
-  const content = [
-    ...SYMBOL_LOGO,
+  const label = centerLine(`[ ${PRODUCT_LABEL} ]`, contentWidth);
+  const wordmarkRows = centerBlock(wordmark, contentWidth);
+  const capabilities = centerLine(
+    isWide ? PRODUCT_CAPABILITIES : "CODEBASE INTELLIGENCE",
+    contentWidth
+  );
+  const separator = "━".repeat(Math.min(contentWidth, 64));
+
+  return [
+    `${theme.gray}${label}${theme.reset}`,
     "",
-    ...wordmark
-  ];
-  const top = `╭${"─".repeat(panelWidth - 2)}╮`;
-  const bottom = `╰${"─".repeat(panelWidth - 2)}╯`;
-  const rows = content.map((line) => {
-    const visibleLine = line.slice(0, contentWidth);
-    const leftPadding = Math.floor((contentWidth - visibleLine.length) / 2);
-    const rightPadding = contentWidth - visibleLine.length - leftPadding;
-    return `│ ${" ".repeat(leftPadding)}${visibleLine}${" ".repeat(rightPadding)} │`;
-  });
+    ...wordmarkRows.map((line) => `${theme.aqua}${line}${theme.reset}`),
+    "",
+    `${theme.gray}${capabilities}${theme.reset}`,
+    `${theme.aqua}${separator}${theme.reset}`
+  ].join("\n");
+}
+
+function centerLine(line: string, width: number): string {
+  const visibleLine = line.slice(0, width);
+  const leftPadding = Math.floor((width - visibleLine.length) / 2);
+  return `${" ".repeat(leftPadding)}${visibleLine}`;
+}
 
-  return [top, ...rows, bottom]
-    .map((line) => `${theme.aqua}${line}${theme.reset}`)
-    .join("\n");
+function centerBlock(lines: string[], width: number): string[] {
+  const blockWidth = Math.min(width, Math.max(...lines.map((line) => line.length)));
+  const leftPadding = Math.floor((width - blockWidth) / 2);
+  return lines.map((line) => `${" ".repeat(leftPadding)}${line.slice(0, width)}`);
 }
 
 function printCommand(command: string, description?: string): void {
diff --git a/packages/cli/test/welcome.test.ts b/packages/cli/test/welcome.test.ts
index 588660c..4696d7f 100644
--- a/packages/cli/test/welcome.test.ts
+++ b/packages/cli/test/welcome.test.ts
@@ -2,26 +2,29 @@ import assert from "node:assert/strict";
 import test from "node:test";
 import { renderWelcomeBrandPanel } from "../src/utils/welcome.js";
 
-test("welcome brand panel frames the logo and wordmark on wide terminals", () => {
+test("welcome brand panel renders an outlined block wordmark and tool identity", () => {
   const panel = stripAnsi(renderWelcomeBrandPanel(100));
   const lines = panel.split("\n");
 
+  assert.match(panel, /\[ DEVMAP CLI \]/);
   assert.match(panel, /██████╗ ███████╗/);
-  assert.match(panel, /╱╲/);
-  assert.ok(lines.every((line) => line.length === lines[0]?.length));
-  assert.ok((lines[0]?.length ?? 0) <= 76);
-  assert.match(lines[0] ?? "", /^╭─+╮$/);
-  assert.match(lines.at(-1) ?? "", /^╰─+╯$/);
+  assert.match(panel, /██╔══██╗██╔════╝/);
+  assert.match(panel, /CODEBASE MAP  \/  STATIC ANALYSIS  \/  AI CONTEXT/);
+  assert.ok(lines.every((line) => line.length <= 76));
+  assert.match(lines.at(-1) ?? "", /^━+$/);
+  assert.equal(lines[2]?.indexOf("█"), lines[3]?.indexOf("█"));
 });
 
-test("welcome brand panel uses a compact wordmark on narrow terminals", () => {
+test("welcome brand panel uses a compact tool identity on narrow terminals", () => {
   const panel = stripAnsi(renderWelcomeBrandPanel(48));
   const lines = panel.split("\n");
 
+  assert.match(panel, /\[ DEVMAP CLI \]/);
   assert.match(panel, /DEVMAP/);
-  assert.ok(lines.every((line) => line.length === lines[0]?.length));
-  assert.ok((lines[0]?.length ?? 0) <= 48);
-  assert.doesNotMatch(panel, /██████/);
+  assert.match(panel, /CODEBASE INTELLIGENCE/);
+  assert.ok(lines.every((line) => line.length <= 48));
+  assert.doesNotMatch(panel, /██████╗/);
+  assert.match(lines.at(-1) ?? "", /^━+$/);
 });
 
 function stripAnsi(value: string): string {