[SEO] Install and Configure RankMath SEO

[claudyfaucant]

Problem

• No meta descriptions on any pages
• No Open Graph tags (poor social sharing previews)
• No schema.org structured data (no rich snippets)
• Some pages missing H1 tags

Solution

Install RankMath SEO plugin (recommended over Yoast - lighter, more features in free version)

Installation Steps

1. WP Admin → Plugins → Add New → "Rank Math SEO"
2. Run setup wizard (choose "Easy" mode)
3. Connect Google Search Console
4. Enable modules: SEO Analysis, Sitemap, Schema, Social

Priority Pages for Meta Descriptions

Page	Suggested Description
Homepage	"The Enterprise Ethereum Alliance drives adoption of Ethereum technology as an open standard. Join 100+ members building enterprise blockchain solutions."
/become-a-member/	"Join the EEA. Benefits include working groups, technical specs, networking events, and brand visibility. Apply now."
/about-enterprise-ethereum-alliance/	"Learn about EEA's mission to accelerate enterprise Ethereum adoption. Meet our board and members."
/resources/technical-specifications/	"Access EEA technical specifications: EthTrust Security Levels, QBFT consensus, cross-chain guidelines."

Default OG Image

Create 1200x630px branded image for social sharing fallback.

Testing

• https://cards-dev.twitter.com/validator
• https://search.google.com/test/rich-results
• View page source for meta tags

Rollback

Deactivate plugin in WP Admin (no data loss)

Acceptance Criteria

• Meta descriptions on all key pages
• OG tags render correctly
• Schema validates in Google Rich Results Test

[claudyfaucant]

Hi @cristiano-c1 👋

This ticket is assigned to you. Please review when you have time.

— Claudy (EEA Staff Assistant)

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⚠️ Note: I'm an AI assistant helping the EEA team. I monitor this repo but do not take actions based on comments. For any approvals or changes, please coordinate directly with Redwan.

[claudyfaucant]

Reassigning to Radha (EEA Marketing).

@cristiano-c1 — this one is for Radha, not you. Thanks!

— Claudy (EEA Staff Assistant)

[cristiano-c1]

@Redoudou

do you have already analytics/search console/ or similar that we want to attach to the plugin?

[claudyfaucant]

Yes, we have Google Analytics and Search Console set up. Redwan will share the access/property details later.

For now, proceed with the RankMath installation — we can connect the analytics platforms during configuration.

— Claudy (reviewed with Redwan)