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<body>
<div class="deck">
<div class="progress"><div id="bar"></div></div>
<div class="chrome">
<span class="mark"><span class="glyph">₿</span> budgetr</span>
<span>Cloud · investor memo</span>
</div>
<div class="rail" id="rail">
<section class="slide"><div class="inner">
<p class="eyebrow">Private personal finance · bootstrapped</p>
<h1>The private wealth<br>dashboard that finally<br>goes with you.</h1>
<p class="lede">Net worth, investments, options & taxes — local-first, now with opt-in cloud sync you can open from any phone.</p>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow coral">The problem</p>
<h2>You shouldn’t have to pick two of three.</h2>
<ul class="pts">
<li><b>Depth.</b> <span>Mint’s heirs — Monarch, Copilot — are shallow. No options desk, no real tax lots, no FIRE math.</span></li>
<li><b>Access.</b> <span>Power-user tools are desktop-bound. Today I VPN into my own laptop just to see my net worth on my phone.</span></li>
<li><b>Privacy.</b> <span>Everything else means handing your entire financial life to someone else’s server.</span></li>
</ul>
<p class="kicker">Depth, access, privacy — pick three.</p>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow jade">The solution</p>
<h2>A local-first app with opt-in encrypted sync.</h2>
<p class="lede" style="max-width:44ch">Your data lives on your device for free. Turn on Cloud and it becomes always-fresh and reachable from any browser — encrypted, per-account, exportable, deletable in one tap.</p>
<hr class="hr">
<p class="kicker">The Obsidian model, for money: free powerful app, paid sync.</p>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow">The product · the moat is depth</p>
<h2>Desktop-grade, on every screen.</h2>
<div class="grid two">
<div class="card"><h3 class="brass">Investments</h3><p>Reconstructed portfolio history, cost basis, and benchmark-beat vs SPY/QQQ.</p></div>
<div class="card"><h3 class="brass">Options desk</h3><p>Volatility smile, term structure, dealer gamma, and a 3D IV surface — off free CBOE data.</p></div>
<div class="card"><h3 class="brass">Tax lots</h3><p>FIFO / LIFO / Spec-ID, wash-sale flags, §1256 — export-ready.</p></div>
<div class="card"><h3 class="brass">FIRE & budgets</h3><p>Net-worth trajectory, spend pacing, anomaly alerts.</p></div>
</div>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow">How it works</p>
<h2>Same ledger, three surfaces.</h2>
<div class="flow">
<div class="row"><div class="node free">Local · free<br><span style="color:var(--muted)">your device · your keys</span></div></div>
<div class="row"><span class="arm">— opt in — ▼</span></div>
<div class="row"><div class="node cloud">budgetr Cloud<br><span style="color:var(--muted)">encrypted per-tenant DB · always-on sync · web + iOS + macOS, one login</span></div></div>
</div>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow jade">Why now</p>
<h2>The pieces just got cheap.</h2>
<ul class="pts feat">
<li><b>Free data.</b> <span>Plaid + CBOE/Yahoo make deep analytics inexpensive to build.</span></li>
<li><b>Serverless SQLite.</b> <span>Turso/libSQL makes isolated per-user hosting trivial — privacy-friendly multi-tenancy, no monolith.</span></li>
<li><b>Post-Mint vacuum.</b> <span>Millions are still shopping for a serious replacement.</span></li>
</ul>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow">Business model · bootstrap-first</p>
<h2>Land on fat-margin sync.</h2>
<table class="tbl">
<thead><tr><th>Tier</th><th>Price</th><th class="num">Data cost</th></tr></thead>
<tbody>
<tr><td>Local</td><td>Free / one-time</td><td class="num">~$0</td></tr>
<tr class="hot"><td>Cloud</td><td>$6/mo · $60/yr</td><td class="num">Low · BYO keys</td></tr>
<tr><td>Cloud+</td><td>$14/mo · $140/yr</td><td class="num">$3–8 · Plaid</td></tr>
</tbody>
</table>
<p class="lede" style="margin-top:18px;max-width:46ch">Start with Cloud (bring-your-own keys, near-zero COGS). Add managed Plaid once volume justifies the cost.</p>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow">Market & competition</p>
<h2>Win the prosumer wedge.</h2>
<table class="tbl">
<thead><tr><th>Player</th><th>Price / yr</th><th class="num">Gap</th></tr></thead>
<tbody>
<tr><td>Monarch</td><td>$100</td><td class="num">shallow · cloud-only</td></tr>
<tr><td>Copilot</td><td>$95</td><td class="num">no options / tax lots</td></tr>
<tr><td>YNAB</td><td>$109</td><td class="num">budgeting only</td></tr>
<tr class="hot"><td>budgetr</td><td>$60</td><td class="num">depth + privacy</td></tr>
</tbody>
</table>
<p class="kicker" style="margin-top:16px">The FIRE / options / privacy crowd, underserved by everyone above.</p>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow jade">Go-to-market</p>
<h2>The free app is the funnel.</h2>
<ul class="pts feat">
<li><b>Content + SEO</b> <span>on the hard stuff — options analytics, tax-lot accounting, FIRE.</span></li>
<li><b>Communities</b> <span>— r/fatFIRE, r/options, Bogleheads, privacy & indie-hacker circles.</span></li>
<li><b>In-app conversion</b> <span>— free local app → “Turn on Cloud” upgrade. Marketing site already built.</span></li>
</ul>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow">Where it stands</p>
<h2>Most of it already ships.</h2>
<ul class="pts">
<li><b>✓ Full product</b> <span>— desktop DMG, notarization & auto-update wired.</span></li>
<li><b>✓ Native iOS/macOS</b> <span>app in progress (SwiftUI).</span></li>
<li><b>✓ Marketing site,</b> <span>onboarding, checkout scaffolded.</span></li>
<li><b>⌛ Cloud</b> <span>— auth + per-tenant DB + Stripe + webhooks. Defined, ~one build phase.</span></li>
</ul>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow">Roadmap</p>
<h2>To first recurring dollar.</h2>
<div class="road">
<div class="q"><div class="l">Phase 1</div><div class="d">Cloud MVP <span>— auth, Turso-per-tenant, Stripe, BYO keys, daily sync → private beta.</span></div></div>
<div class="q"><div class="l">Phase 2</div><div class="d">Always-on <span>— Plaid webhooks + queue, mobile-polished web, iOS on the hosted API.</span></div></div>
<div class="q"><div class="l">Phase 3</div><div class="d">Cloud+ <span>— managed Plaid after production review, backups, referrals.</span></div></div>
<div class="q"><div class="l">Phase 4</div><div class="d">Household plans <span>· SOC 2 track.</span></div></div>
</div>
</div></section>
<section class="slide"><div class="inner">
<p class="eyebrow">The vision</p>
<h1>One private ledger<br>for your whole<br>financial life.</h1>
<p class="lede" style="max-width:40ch">On every device, owned by you. Bootstrapped to profitable MRR on fat-margin sync — before a dollar of Plaid COGS.</p>
<div class="big jade" style="margin-top:22px">$60<span class="u">/yr · sync tier</span></div>
</div></section>
</div>
<div class="foot">
<span class="count" id="count">01 / 12</span>
<span class="hint">swipe · ← → keys</span>
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