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[CLIENT NAME] — Business Analysis

Prepared by Polaris360 | [DATE]


1. COMPANY PROFILE

Field Details
Business name
Type e.g. Auto Detailing Studio / Garage / Car Wrapping
Address
Phone / WhatsApp
Instagram @handle — link
Website ❌ NONE / URL
Google Business Profile ❌ NOT FOUND / URL
Opening hours e.g. Thu–Sat 09:00–18:00 / Other days by appointment
Rating ⭐ X.X / 5 (N reviews)

2. SERVICES OFFERED

List every service the business offers (max 6 for the website). Map each to a short i18n key.

# Service Description Icon (lucide)
1
2
3
4
5
6

Unique selling point: What makes them different from competitors?


3. REVIEWS

Copy 4-8 real reviews from Google / Marktplaats / Facebook / Trustpilot.

Reviewer Date Rating Quote
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐

Average rating: X.X / 5 Key takeaways: What do customers praise most?


4. ONLINE PRESENCE AUDIT

4.1 What they have

Channel Status Quality
Website ❌ / ✅
Google Business ❌ / ✅
Instagram ❌ / ✅ X posts, X followers
Facebook ❌ / ✅
TikTok ❌ / ✅

4.2 Instagram audit

Metric Value
Posts
Followers
Bio
Link in bio
Post frequency
Best posts (shortcodes)

Paste 4 best Instagram post shortcodes (the part after /p/ or /reel/ in the URL): 1. 2. 3. 4.


5. COMPETITORS

Competitor Website Instagram Rating Strengths

6. BRAND LOGOS / CLIENTS

Which brands/manufacturers does the client work with? (Used for the infinite-scroll brand showcase section)

# Brand Simple Icons slug Custom SVG?
1
2
3

Find slugs at: https://simpleicons.org


7. PRICING

Does the client have public pricing? List packages/tiers.

Tab 1: [e.g. Detailing]

Package Price Features
Basic €XX Feature 1, Feature 2, ...
Standard €XX Feature 1, Feature 2, ...
Premium €XX Feature 1, Feature 2, ...

Tab 2: [e.g. Wrapping] (optional)

Package Price Features

8. STATISTICS / COUNTERS

Numbers to display in the stats bar (max 4).

Stat Number Suffix i18n label key
Years experience + stats.experience
Rating stats.rating
Cars serviced + stats.cars
Unique detail stats.allInOne

9. WHY CHOOSE US (USPs)

4 unique selling points with icons.

# ID Title Description Icon (lucide)
1 allInOne Trophy
2 experience Star
3 transparent Camera
4 flexible Clock

10. LANGUAGES

Which languages does the website need?

Code Flag Label JSON file
nl 🇳🇱 NL nl.json

11. COLORS / THEME (optional)

If the client has brand colors, note them here. Otherwise the default dark theme (purple primary, gold accent) is used.

Token Value Description
Primary #7B2FFE Purple
Accent #D4A537 Gold
Surface #0A0A0F Near-black

12. MEDIA / CONTENT NOTES

  • Client has own photos → replace Pexels stock
  • Client has logo file → replace DiamondIcon
  • Client wants custom hero video → replace heroVideo
  • Client has brochure PDF → add to /public

NEXT STEPS

  1. Fill in site.config.ts using data above
  2. Translate src/i18n/locales/nl.json (and other locales)
  3. Run npm run dev to preview
  4. Replace stock images/videos if client provides own media
  5. Deploy to Vercel