404.php

<?php include("inc/headernova.php");?>

<!-- header -->
<section id="header-wrap">
	<header id="site-header" class="group">
		<div id='brand'>
			<h1>saforian</h1>
			<a href="http://www.saforian.com"><img src="/images/logo_saforian_ie.png" alt="Saforian"></a>
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				<li><a href='/#top' id='topnav-hello' data-scrollto='safo-start'>Hello</a></li>
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</section>

<section class="reg-bg">
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				<h1>&nbsp;</h1>
				<img src="../../images/404.gif" alt="Drupal CMS">
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		<article class="std-body">
			<h3>The importance of a persona</h3>
			<p>Believe it or not, personas are actually very simple. Essentially, personas represent the characteristics, goals, motivations, and behaviors of your audience. Think of your persona as a mini marketing campaign designed to engage your audience. For example, if you are designing an online shopping site, you could create a frequent shopper persona, Julie the shopaholic, and a new shopper persona, Betty the working mother. Do your homework and find out as much as possible about your audience to make personas believable and memorable. Challenge yourself and be creative.</p>
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</section>


<?php include("inc/footer404.php");?>