web3-marketing-gtm

An OpenClaw skill that gives AI agents a full-stack Web3 marketing and GTM brain.

Built by @luacantu · View on ClawHub

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What it does

Give an AI agent a project name, blockchain, and product type — it produces a complete, execution-ready marketing suite:

• GTM Launch Plan — positioning, 3-phase launch strategy, channel plan, 30-day KPIs
• Campaign Calendar — 4-week day-by-day schedule across Discord, X, and Telegram
• Community Scripts — 15+ ready-to-use scripts for Discord, Telegram, and X (Twitter)
• On-Chain Retention Strategy — 4-tier wallet segmentation, trigger→response loops, re-engagement templates

No human hand-holding required. The agent handles strategy, content, and sequencing end-to-end.

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Install

clawhub install luacantu/web3-marketing-gtm

Or download the .skill file directly from the Releases tab.

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Usage

The skill triggers automatically when an AI agent receives a Web3 marketing request. Minimum input required:

Project Name: <name>
Chain: <e.g. Avalanche, Base, Solana, Ethereum>
Product Type: <e.g. DeFi protocol, NFT collection, GameFi, payments app, oracle>

Optional: target audience, differentiator, existing community size, launch date, token yes/no.

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Example

Input:

Project Name: Fluxion
Chain: Avalanche
Product Type: DeFi yield aggregator

Output: Full GTM plan + 4-week campaign calendar + community scripts for Discord/X/Telegram + on-chain retention strategy with wallet tier segmentation.

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Skill structure

web3-marketing-gtm/
├── SKILL.md                          # Main skill — execution flow, defaults, tone rules
└── references/
    ├── gtm-plan.md                   # GTM launch plan template
    ├── campaign-calendar.md          # 4-week campaign calendar template
    ├── community-scripts.md          # Discord, Telegram, X script library
    └── onchain-retention.md          # Retention strategy & wallet segmentation

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Tone philosophy

This skill follows an education-first, selling-never approach:

• No hype language ("revolutionary", "LFG", "to the moon")
• Specific over vague — real timelines, real metric targets, real actions
• Platform-native — Discord conversational, Telegram direct, X punchy

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Versioning

This skill follows semver. See CHANGELOG.md for release history.

To publish a new version to ClawHub, create a git tag:

git tag v1.0.0
git push origin v1.0.0

The GitHub Action will handle publishing to ClawHub automatically.

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License

MIT — free to use, modify, and redistribute.

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Author

Built by Luana Cantu · BuidlMode