diff --git a/README.md b/README.md
index 7d03dbc..a415335 100644
--- a/README.md
+++ b/README.md
@@ -55,6 +55,11 @@ This command receives the following parameters to performs the API calls:
   deployments.
 - `acsf-user`: Sets the acsf user account.
 - `acsf-site`: Sets the project site. You can get this value looking at your acsf url: `https://www.[env]-[site].acsitefactory.com`
+- `slack-channel`: The Slack Channel to send notifications.
+- `with-jira`: Boolean. If set to "true" it will transition tickets on the Jira project.
+- `jira-transition-id`: The Jira transition ID.
+- `jira-url`: The Jira Cloud URL
+- `jira-project`: The Jira Project key for which we should transition tickets.
 
 **NOTE**: To perform API calls to the site factory is recommended to create a "machine" user in the site factory
 (in each environment!). This user should have the role "release engineer" to have the correct permissions to use the
@@ -78,6 +83,7 @@ This command receives the following parameters:
 - `env`: The environment where to deploy. It's default value is "test"
 - `jira-url`: The Jira Cloud URL
 - `jira-transition-id`: The Jira transition ID
+- `jira-project`: The Jira project key, to transition only tickets in the specified project.
 
 **NOTE:** To avoid setting the auth token in your config files, you must define it as an CircleCI Environment Variable.
 
diff --git a/src/commands/jira-transition.yml b/src/commands/jira-transition.yml
index e72db68..ed319cc 100755
--- a/src/commands/jira-transition.yml
+++ b/src/commands/jira-transition.yml
@@ -25,10 +25,14 @@ parameters:
   jira-transition-id:
     type: string
     default: ""
-    description: "The Jira transition ID"
+    description: 'The Jira transition ID'
   jira-auth:
     type: env_var_name
     default: JIRA_AUTH
+  jira-project:
+    type: string
+    default: ""
+    description: 'The Jira Project key for which we should transition tickets.'
 steps:
   - run:
       when: on_success
@@ -41,4 +45,5 @@ steps:
         JIRA_URL: << parameters.jira-url >>
         JIRA_TRANS_ID: << parameters.jira-transition-id >>
         JIRA_AUTH_TOKEN: "$<< parameters.jira-auth >>"
+        JIRA_PROJECT: <<  parameters.jira-project >>
       command: <<include(scripts/jira-transition.sh)>>
diff --git a/src/examples/use_acsf_jobs.yml b/src/examples/use_acsf_jobs.yml
index 4304c05..1a40bac 100755
--- a/src/examples/use_acsf_jobs.yml
+++ b/src/examples/use_acsf_jobs.yml
@@ -20,6 +20,10 @@ usage:
             acsf-env: "test"
             acsf-deploy-type: "code, db"
             slack-channel: "@your_channel"
+            jira-transition-id: "3"
+            jira-url: "https://your.jira.url"
+            jira-project: "ABC"
             img-version: "latest"
+            mk_message: "## Deployment started ✨"
             requires:
               - approve-deployment
diff --git a/src/jobs/deploy-tag.yml b/src/jobs/deploy-tag.yml
index 54ff600..be39404 100755
--- a/src/jobs/deploy-tag.yml
+++ b/src/jobs/deploy-tag.yml
@@ -40,6 +40,10 @@ parameters:
     default: ""
     type: string
     description: 'The Jira Cloud URL'
+  jira-project:
+    default: ""
+    type: string
+    description: 'The Jira Project key for which we should transition tickets.'
   tag:
     default: $CIRCLE_TAG
     type: string
@@ -50,6 +54,13 @@ parameters:
       Pick a specific mobomo/drupalstand-ci image variant:
       https://hub.docker.com/r/mobomo/drupalstand-ci/tags
     type: string
+  mk_message:
+    default: "## Deployment started ✨"
+    type: string
+    description: >
+      The message to display on Slack channel when the
+      deployment starts. It must be a string and supports Markdown.
+      Do not include the "```" quotes.
 steps:
   - checkout
   - compare-tags:
@@ -73,6 +84,7 @@ steps:
             acsf-site: << parameters.acsf-site >>
             jira-transition-id: << parameters.jira-transition-id >>
             jira-url: << parameters.jira-url >>
+            jira-project: << parameters.jira-project >>
   - slack/notify:
       event: pass
       channel: << parameters.slack-channel >>
@@ -91,7 +103,7 @@ steps:
                         "type": "section",
                         "text": {
                             "type": "mrkdwn",
-                            "text": "``` _______________________\n/ Deployment  completed \\\n\\ Find info  below  me  /\n -----------------------\n       \\   ^__^\n        \\  (oo)\\_______\n           (__)\\       )\\/\\\n               ||----w |\n               ||     ||```"
+                            "text": "```<< parameters.mk_message >>```"
                         }
                     },
                     {
@@ -113,6 +125,10 @@ steps:
                                 "type": "mrkdwn",
                                 "text": "*Tag:*\n<< parameters.tag >>"
                             },
+                            {
+                                "type": "mrkdwn",
+                                "text": "*Jira Project:*\n$JIRA_PROJECT"
+                            },
                             {
                                 "type": "mrkdwn",
                                 "text": "*Tickets:*\n$JIRA_ISSUES"
@@ -137,20 +153,6 @@ steps:
                             }
                         ]
                     },
-                    {
-                        "type": "context",
-                        "elements": [
-                            {
-                                "type": "image",
-                                "image_url": "https://pbs.twimg.com/profile_images/625633822235693056/lNGUneLX_400x400.jpg",
-                                "alt_text": "cute cat"
-                            },
-                            {
-                                "type": "mrkdwn",
-                                "text": "*cat* approved this message :heavy_check_mark:"
-                            }
-                        ]
-                    },
                     {
                         "type": "divider"
                     }
diff --git a/src/scripts/jira-transition.sh b/src/scripts/jira-transition.sh
index 1c0de93..aed3b5c 100644
--- a/src/scripts/jira-transition.sh
+++ b/src/scripts/jira-transition.sh
@@ -4,6 +4,7 @@ set -eu
 # VARS EVAL.
 TAG_TO_DEPLOY=$(eval echo "$TAG")
 JIRA_TOKEN=$(eval echo "$JIRA_AUTH_TOKEN")
+#JIRA_PROJECT=$(eval echo "$JIRA_PROJECT")
 
 # Determine acquia environment, since acsf user/keys are per env.
 get-acquia-key() {
@@ -38,11 +39,11 @@ get-current-tag() {
 CURRENT_TAG=$(get-current-tag)
 echo "Current Tag on ${ACSF_ENV}: $CURRENT_TAG"
 
-# With the the current tag, get a list of issues IDs that were committed between current and latest.
+# With the the current tag, get a list of issues IDs that were committed between current and latest. Filtering by Jira Project Key.
 get-jira-issues() {
   local JIRA_ISSUES
   if [ -n "${CURRENT_TAG}" ]; then
-    JIRA_ISSUES=$(git log "${CURRENT_TAG}".."${TAG_TO_DEPLOY}" | grep -e '[A-Z]\+-[0-9]\+' -o | sort -u | tr '\n' ',' | sed '$s/,$/\n/')
+    JIRA_ISSUES=$(git log "${CURRENT_TAG}".."${TAG_TO_DEPLOY}" | grep -e "${JIRA_PROJECT}-[0-9]\+" -o | sort -u | tr '\n' ',' | sed '$s/,$/\n/')
     echo "$JIRA_ISSUES"
   else
     echo "We were not able to get current tag deployed to ACSF Env. Please check the 'acsf-' parameters are correctly set."
@@ -55,6 +56,7 @@ transition-issues() {
   if [ -n "${JIRA_ISSUES}" ]; then
     echo "Included tickets between ${CURRENT_TAG} and ${TAG_TO_DEPLOY}: ${JIRA_ISSUES}"
     echo "export JIRA_ISSUES=$(get-jira-issues)" >> "$BASH_ENV"
+    echo "export JIRA_PROJECT=${JIRA_PROJECT}" >> "$BASH_ENV"
     for issue in ${JIRA_ISSUES//,/ }
       do
         echo "Transitioning $issue..."