spike: investigate using NYSIIS as a ranking algorithm

[adamdecaf]

NYSIIS is a modern algorithm for normalizing and ranking text in search. It has better comprehension across languages than algorithms like jaro-winkler, soundex, and metaphone.

https://en.wikipedia.org/wiki/New_York_State_Identification_and_Intelligence_System

Sample implementation: https://github.com/antzucaro/matchr/blob/master/nysiis.go

[adamdecaf]

fyi, NYSIIS would probably be used instead of soundex (see: #150)