SKILL.md

name	launch-process
description	Orchestrate the complete product launch process — from T-6 weeks through launch day to T+2 weeks post-launch — coordinating product, engineering, marketing, sales, and support.
type	workflow
domain	launch
difficulty	advanced
estimated_time	6-8 weeks
prerequisites	prd-template
outputs	launched-product
triggers	Take me through the launch process Full launch workflow End-to-end launch planning

Purpose

Orchestrate the complete product launch process from early preparation through launch day to post-launch monitoring — ensuring all functions are aligned and nothing falls through the cracks.

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Application

Phase 1: Pre-Launch Planning (T-6 to T-4 weeks)

Activity	Skill	Owner
Finalize PRD & scope	skills/specification/prd-template/SKILL.md	PM
Build GTM strategy	skills/launch/gtm-strategy/SKILL.md	PM + Marketing
Design beta program	skills/launch/beta-program-design/SKILL.md	PM
Set pricing/packaging	skills/launch/pricing-packaging-advisor/SKILL.md	PM
Map stakeholders	skills/communication/stakeholder-map/SKILL.md	PM

Phase 2: Build & Enablement (T-4 to T-2 weeks)

Activity	Skill	Owner
Complete development	skills/execution/agile-delivery-process/SKILL.md	Eng
Create launch checklist	skills/launch/launch-checklist/SKILL.md	PM
Draft feature announcements	skills/launch/feature-announcement/SKILL.md	Marketing
Write release notes	skills/execution/release-notes/SKILL.md	PM
Train sales & support	[Sales enablement]	PM + Sales

Phase 3: Beta (T-2 to T-1 week)

Activity	Skill	Owner
Run beta program	skills/launch/beta-program-design/SKILL.md	PM
Collect feedback	skills/discovery/survey-design/SKILL.md	PM
Iterate on issues	skills/execution/blocker-resolution-advisor/SKILL.md	Eng
Go/no-go decision	skills/launch/launch-checklist/SKILL.md	PM + Leadership

Phase 4: Launch Day (T-0)

Activity	Owner
Enable feature flag (progressive rollout)	Eng
Publish announcements (email, blog, in-app)	Marketing
Monitor dashboards	Eng + PM
War room / rapid response channel	All

Phase 5: Post-Launch (T+1 to T+2 weeks)

Activity	Skill	Owner
Monitor key metrics	skills/analytics/metrics-dashboard-design/SKILL.md	PM
Collect user feedback	skills/discovery/survey-design/SKILL.md	PM
Send stakeholder update	skills/execution/stakeholder-update/SKILL.md	PM
Run launch retro	skills/execution/retrospective-facilitator/SKILL.md	PM
Plan iteration	skills/planning/now-next-later-roadmap/SKILL.md	PM

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References

Skills Orchestrated

All skills in Domain 6 (Launch & GTM) plus supporting skills from other domains.

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Skill type: Workflow Domain: Launch & GTM