diff --git a/changelogs/fragments/1312-add-hostname_field-option.yml b/changelogs/fragments/1312-add-hostname_field-option.yml
new file mode 100644
index 00000000..7c9a0a47
--- /dev/null
+++ b/changelogs/fragments/1312-add-hostname_field-option.yml
@@ -0,0 +1,2 @@
+minor_changes:
+  - Added option `hostname_field` to ``nb_inventory`` to be able to set the inventory hostname from a field in custom_fields
diff --git a/plugins/inventory/nb_inventory.py b/plugins/inventory/nb_inventory.py
index b6ff6c8d..678a4179 100644
--- a/plugins/inventory/nb_inventory.py
+++ b/plugins/inventory/nb_inventory.py
@@ -259,6 +259,11 @@
             type: list
             elements: dict
             default: []
+        hostname_field:
+            description:
+                - By default, the inventory hostname is the netbox device name
+                - If set, sets the inventory hostname from this field in custom_fields instead
+            default: False
 """
 
 EXAMPLES = """
@@ -1763,6 +1768,8 @@ def extract_name(self, host):
         # Use virtual chassis name if set by the user.
         if self.virtual_chassis_name and self._get_host_virtual_chassis_master(host):
             return host["virtual_chassis"]["name"] or str(uuid.uuid4())
+        elif self.hostname_field:
+            return host["custom_fields"][self.hostname_field]
         else:
             return host["name"] or str(uuid.uuid4())
 
@@ -2140,6 +2147,7 @@ def parse(self, inventory, loader, path, cache=True):
         self.key = self.get_option("key")
         self.ca_path = self.get_option("ca_path")
         self.oob_ip_as_primary_ip = self.get_option("oob_ip_as_primary_ip")
+        self.hostname_field = self.get_option("hostname_field")
 
         self._set_authorization()