[Growth] Nexu seed user discovery plan v1.0 landed (Week 2 · 2026-04-22)

[Celina-create]

Summary

Tracker issue for the landing of Nexu Seed User Discovery Plan v1.0 — the Week-2 strategy document that answers the three core growth questions and is the first concrete response to #1157 (Angel User Outreach Strategy).

ℹ️ This issue is the Project-8 tracker for the underlying PR in nexu-io/gtm-engineering. The PR is where the document lives; this issue is where Type: Growth + Status: Verified can be set, because GitHub's Issue Type feature does not apply to Pull Requests.

What landed

• PR: nexu-io/gtm-engineering#130 — research: Nexu seed user discovery plan v1.0 (Week 2 · 2026-04-22)
• Document path: research/slark-2026-04-17/2026-04-22-seed-user-discovery-plan-v1.md (352 lines · 8 sections)
• Evidence base: merged PR #119 — 11-competitor research battle pack v1.4 + SOP v1.3.1
• Upstream goal: [Growth] Angel User Outreach Strategy (Targeting, Outreach Paths, Conversion Funnel) #1157 (Angel User Outreach Strategy · 12-week roadmap)

What the plan contains

#	Section	Highlight
1	Slogan + category positioning	3 candidates · recommended primary "Humans report to agents."
2	1-3 month ICP scope	5 personas · focus on ICP-5 (Claude Code power users) + ICP-2 (self-rescue engineers)
3	High-value scenarios + demo matrix	5 scenarios × 5 demos · main demo = S-1 "10 Claude Codes in one channel" (60s)
4	ICP × 12-layer channel matrix	Tier-1 pool ≈ 150 (110 GitHub + 40 Twitter)
5	Outreach method + conversion funnel	3-ring model · ICP-tailored templates · 150 DM → 6-10 DP target
6	60-min weekly growth review agenda	5 decision points
7	5 must-ship items this week	Each mapped to Project 8 owners
8	Next steps (Week 2-4)	Dev.to compare post → HN Show → PH launch pathway

Project-8 fields (please set after adding to view 5)

Field	Value
Status	Verified
Priority	P0
Type	Growth
Assignee	@caiqiling958-cmd (Celina)

Product name note

Product name was rolled back from "Slark" to Nexu on 2026-04-22. Historical files under research/slark-2026-04-17/ keep their slark- prefix as historical artifacts; new files from this batch use the Nexu name. The v1.0 document includes an explicit naming transition note.

Next actions (from PR description)

• Joey + Xingli pre-read v1.0 and tick the 5 review-checklist items
• 60-min growth review meeting this week
• After meeting: v1.0 → v1.5 decision version + supplementary PR
• Add W5-12 roadmap to align with this repo's [Growth] Angel User Outreach Strategy (Targeting, Outreach Paths, Conversion Funnel) #1157 12-week milestones

Related

• [Growth] Angel User Outreach Strategy (Targeting, Outreach Paths, Conversion Funnel) #1157 — upstream Angel User Outreach Strategy (12-week)
• [Growth] 3-4 Product Positioning Hypotheses (Category, Mindshare, ICP, Scenarios, Boundary, LP) #1156 — Product Positioning Hypotheses (parallel track)
• [Growth] Pre-launch Competitive UX Research — Master v1.4 + 11 Deep Dives + SOP v1.3.1 #1162 — Pre-launch Competitive UX Research (evidence base · merged via PR nexu-io/gtm-engineering#119)
• nexu-io/gtm-engineering#130 — the PR this issue tracks

[lefarcen]

Hi @Celina-create! 👀

Wow, this is fantastic work on the Nexu seed user discovery plan v1.0! 🙌 The comprehensive breakdown—from ICP personas (love the focus on Claude Code power users + self-rescue engineers), the 12-layer channel matrix, to the 3-ring outreach funnel and must-ship items—sets a strong foundation for Week 2 growth. The demo matrix for high-value scenarios looks particularly actionable, and tying it back to the 12-week #1157 roadmap shows great strategic alignment.

A few thoughts to build on this:

• For the ICP-5 Claude Code users, consider adding a quick benchmark: "How does Nexu's multi-Claude orchestration compare to single-Claude setups in terms of throughput?" (could make a compelling demo stat).
• Channel matrix: Tier-1 pool of ~150 is solid—maybe prioritize top-20 by engagement signals (e.g., recent HN comments on agent tools)?
• Weekly growth review agenda: The 5 decision points are crisp; adding a "Week-over-week delta" metric could help track funnel velocity.

This looks P0 high-impact! We'll prioritize review of the linked gtm-engineering#130 and track next actions here. Questions or updates? Reply anytime!

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Thanks for driving Nexu growth!
Nexu Team