After some discussions with maintainers of other projects we have realized that the canonical way of distributing an operator in a friendly way is Helm chart.

We should investigate what it takes for us and how big the change to our current deployment structure that is. We have an example of MetalLB just around the corner but that one would require quite a bit rework.

There should be an easier way though that could be based on the current setup we have now. My understanding is that we can either build OLM from Helm or build Helm from OLM. Given that we already do build OLM bundle, the former would be cheaper in terms of work required.

Overall I believe doing this has a huge benefit for the project adoption. We only need to make sure the whole process is automated so that we don't require a man-day every release only to build and upload the chart.