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It shows that the color chosen for different gender is not the typical "gendered" color, e.g. red for women and blue for men. I think it's a good idea. Also, they make the pronoun big enough so for colorblind people it is not a barrier to distinguish different pronoun. If further differentiation is needed for colorblind, more design elements can be added (e.g. patterned background, different shapes at the background etc)
I also like included an option for "Ask" in case someone use a pronoun that is not he, she or they. Or, for people who may change their pronoun on different occasions.
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