[exporter/awsxrayexporter] Consumer Segments should set the name to be local service name if possible

[joshua-tianci]

Component(s)

exporter/awsxray

What happened?

Description

After the changes in #42633, Consumer spans can also now be a Segments rather than just Subsegment. As such I would expect the behaviour for naming to be the same as other local roots (server for example).

Steps to Reproduce

AWS account
otel/opentelemetry-collector-contrib:0.137.0 running

send opentelemetry trace that starts with span with span kind = Consumer

Expected Result

Segment name comes from service name, like it does when the span kind is server
e.g.

Actual Result

Segment name comes from operation name

Collector version

otel/opentelemetry-collector-contrib:0.137.0

Environment information

No response

OpenTelemetry Collector configuration

exporters:
  awsxray/sandbox:
    local_mode: true
    index_all_attributes: true
    region: eu-west-1

## no processors, just standard recievers

Log output

Additional context

No response

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[github-actions]

Pinging code owners:

• exporter/awsxray: @wangzlei @srprash

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