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Both Andrea at Digital Ninjas and Emanuele have suggested creating page that's more direct than the usual homepage.
While They Vote For You homepage seemed clear bold and fresh when the site was new, it feels a little indirect in the context of the election value proposition, and maybe also the language could be more specific to election context
eg. your representative is now incumbent MP, so they are up for re-election, or point towards comparing MP's voting record possibly to their party leader or another politician, for example.
Create temporary splash page or pages in the lead up to the election, that
- has a clearer call to action
- frame language / images with election in mind
- aligns with the ad messages that bring people to the site
Also offers the possibility to include small UX/UI improvement experiments
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