[SOCIAL MEDIA POST]: Diagnostic Test Pre-Launch: March 3rd - March 6th, 2025

[yigakpoa]

Topic of the post

Diagnostic Test Pre-Launch

Goal

Build brand awareness

Success Metrics

Impressions

Emotion

Curiosity

What Motivates Sharing with Others

Focus: Build anticipation and educate the audience on the importance of personalized learning.

Date	Platform	Content	Media
Mar 3	LinkedIn	Remember that feeling of being lost in math class? Too many of us do. We've been working on something special at Oppia to make sure no student has to feel that way again. Math should feel like an enjoyable journey, not something that scares learners. Keep an eye out - we're about to make starting math a whole lot smoother. #EdTech #MathLearning	Animation of child(ren) staring at a math problem and looking confused and frustrated
	Twitter	That moment when you're not sure if a math lesson is too easy or too hard? Yeah, we're fixing that. Stay tuned. #OppiaMath	N/A
	Facebook	Raise your hand if you've ever watched your child stare at math problems that are either way too easy or impossibly hard. 🙋‍♀️ We get it - finding the right starting point is tricky. But what if your child could find their perfect math level in just a few minutes? Something exciting is coming to help with exactly that. #OppiaMath	N/A
	Instagram	Too easy! 😴 Way too hard! 😰 Just right! 😊 Sound familiar? We're about to make finding that 'just right' spot in math super simple. Big news dropping soon. #OppiaMath	N/A
Mar 4	LinkedIn	You know that lightbulb moment when math finally clicks? When finding X and Y doesn’t sound like looking for a needle in a haystack? We believe every student deserves to feel that way. In a few days, we’ll be sharing something that'll help children find their perfect starting point when they want to learn math. No more second-guessing, just learning and enjoying it.	Image of an excited child learning math
	Twitter	Starting a new math topic shouldn't feel like jumping into the middle of a series movie. We have something exciting coming your way. #Anticipate #OppiaMath	N/A
	Facebook	Quick question: How long did it take you to figure out where your child should start with online math learning? Too long, right? We thought so too. That's why we're introducing something that'll make this process as easy as pie (See what we did there? Math jokes! 😉). Stay tuned!	N/A
	Instagram	No more math level guessing games! Swipe to see what we’re cooking at Oppia. [Simple progress animations showing how easy it will be]. Just a few more days until math learning gets a major upgrade. #OppiaMath	Simple progress animations
Mar 5	LinkedIn	Picture this: Your child sits down to learn math on Oppia. Instead of random guessing or frustrating trial and error, they take a quick, friendly check-in that points them to exactly where they'll thrive. In a few days, this becomes the reality of every Oppia learner.	A child or children learning looking excited
	Twitter	The next few days will bring an end to 'Is this math too hard, too easy, or just right?' Get ready for your perfect math learning match. #OppiaMath	N/A
	Facebook	When children start throwing tantrums and expressing frustration while learning, it’s obvious something needs to change. Finding the right math level can be frustrating and discouraging. In a few days, we're changing the game. No more wandering around looking for the right starting point. Stay tuned for something that'll make starting math feel fun and enjoyable for your children/students.	N/A
	Instagram	Have you ever wished you had a math GPS that will give you the right direction for your child? In a few days, we're launching something that'll help every student find their perfect path in math. No more getting lost in topics that don't match their level.	N/A
Mar 6	LinkedIn	Oppia is bringing a big change to learning for children. In a few days, we're introducing a feature that grew from countless conversations with parents, teachers, and students who all said the same thing: 'We need a better way to start.' Well, we listened and we’re ready to deliver. Join us for something that'll make math feel just right, right from the start.	Fun countdown animation
	Twitter	In a few days, finding the perfect math level for your children becomes as easy as counting to three.	N/A
	Facebook	You know that feeling when you're about to share something really exciting? That's us right now! In a few days, we're launching a feature that'll help every child find their “just-right” starting point in math. No more guesswork, no more frustration - just the right level, right away. Watch out for the big reveal!	N/A
	Instagram	In a few days, we introduce the easiest way to find your perfect math starting point. No more math level mystery - we’re about to turn everything around for your child’s math learning.	N/A
Mar 7	Newsletter	Something new is coming to Oppia.	N/A

Hashtags (for social media)

#PersonalizedLearning #EdTech #AdaptiveLearning

Influencers (if any)

No response

Call to Action

@oppia/media-creation-team please let me know what date you’d like to work on, or @Kevweigho please assign each date to a separate team member. Thank you so much

[oladipomarvel-1]

[yigakpoa]

Hi @oladipomarvel-1 thank you for these graphics. One correction to slide 4: there’s no AI powered feedback just yet. I also think slide 5 is a great place to introduce the “diagnostic test feature” we’re trying to launch just like in the caption- “Oppia’s new diagnostic test helps students start exactly where they need to”. It doesn’t have to be the same phrase tho.

[EvaFunshoo]

Hi @yigakpoa please take a look at the calendar again. The copy of the post for the first day already reveals the feature "Oppia’s new diagnostic test helps students start exactly where they need to. Learn how it works"
It negates the point of the teaser post that is scheduled for the next day, a teaser post is a subtle introduction that doesn't give any details but prepares the mind of the followers and builds anticipation. Based on the launch strategy, the pre-launch stage should be a teaser campaign which doesn't entirely give away details of the new feature

Please refer to the pre-launch phase strategy here: https://docs.google.com/document/d/1rT-nsp00pVvCFsN8A8AaT5AylAu9-gumGVFrQ_9OSuQ/edit?usp=sharing

Thanks

[oladipomarvel-1]

Based on Eva's suggestion

[oladipomarvel-1]

The teaser post

[yigakpoa]

Just notifying everyone that we have refined this 💃 @Kevweigho. We can also use the “something new is coming” graphic by @oladipomarvel-1 even before the first post on the 3rd of march. What do you think @EvaFunshoo?

[Kevweigho]

Thank you @yigakpoa for the update.

@oladipomarvel-1 Kindly create design assets for March 6.

Due Date: 28/02/2025

Kindly let me know if you'll be needing any further clarifications.

[Kevweigho]

Hello All,

So I will be sending the assets in batches with labels

1. March 3rd - Post

OPPIA.TEASERS.mp4

[Kevweigho]

March 4th - Post

[Kevweigho]

Kindly let me know the modifications you might need.

Best Regards!

[oladipomarvel-1]

Green.Vintage.Animated.Countdown.Timer.Video.mp4

March 6 Countdown animation

[oladipomarvel-1]

Blue.and.White.Animated.Countdown.Timer.Video.mp4

Here's a shorter version of the March 6 post. Please notify me if there's a need for modification. Thank you