Call for Nominations: Expanding the Halo Industry Technical Advisory Group (HITAG)

[TNATALI]

Subject: Call for Nominations: Expanding the Halo Industry Technical Advisory Group (HITAG)

A year ago, we launched the HITAG team to bring diverse perspectives and expertise to the forefront of our mission to develop and scale Halo globally. Over the past year, this group has been instrumental in its advisory role—helping us discuss, ideate, review, and challenge our strategies and solutions. Building on this success, we are now looking to expand HITAG with additional 7 to 9 new members who bring fresh, diverse, and innovative insights for the year ahead and beyond.

Why HITAG Matters

We believe that an enhanced HITAG will further strengthen Halo’s position as a leader in Cross Media Measurement. Specifically, this advisory group will:
1. Bring Diverse Industry Perspectives
By incorporating viewpoints and extensive industry knowledge from a wide range of domains, HITAG will ensure that we consider a broad array of insights, leading to more robust and comprehensive solutions.
2. Pool and Augment Knowledge Through Collaboration
Collaboration with fellow industry leaders will create a knowledge-sharing ecosystem, enabling us to harness collective intelligence that is vital for the success of our program.
3. Improve Market Feedback
Active involvement from industry experts will enhance our feedback mechanisms, offering us deeper insights into market needs, challenges, and emerging trends. This will help us stay ahead of the curve and better align our innovations with industry demands.
4. Peer Review Product Updates and Models
As trusted experts, HITAG members will rigorously review and challenge our new product updates and models, ensuring they meet the highest standards of quality, reliability, and excellence.

What We’re Looking For

HITAG members are recognized leaders and visionaries in their respective fields. They bring expertise in areas such as:

• Privacy Architecture/Engineering
• Measurement Technologies
• Data Science/Statistical Modeling
• Privacy-Preserving and Enhancing Technologies
• Cryptography
• Data Security
• Ad Tech

We aim for a dynamic mix of practitioners, academics, and thought leaders who can contribute unique perspectives to Halo’s evolution.

The Opportunity

Currently, our HITAG team comprises seven outstanding members. To further strengthen the group, we plan to grow its size to approximately 14–16 members. We want the HITAG team to comprise of diverse skill sets that would add to the depth of the topics, features and discussions; and further diversify the composition od the team overall. These additional members will play a vital role in addressing complex industry challenges and ensuring Halo becomes a faster, better, and more cost-effective platform as we step into 2025.

How You Can Contribute

Given your close association with the program and extensive professional network, we are calling on you to nominate industry experts who would make valuable additions to this pro-bono advisory group. We particularly encourage nominations of individuals outside the current set of organizations already involved in the Halo program.

Your recommendations and nominations are essential to identifying industry experts with the vision, expertise, and commitment to contribute meaningfully to Halo’s success. Together, we can build a HITAG that inspires, challenges, and shapes Halo’s future.

The linked form below provides much more detail as well as a template email you can send to potential nominees to assess their interest.

The process:

• Nominations: by 31st Jan 2025. Fill your nominations here
• Nominations sent to Steerco for approval. - 2 weeks thereafter by Feb 14th 2025
• Confirmation and signing of the various documents - NDA’s - by Feb 28th 2025
• Announcement of the expanded HITAG - by mid March 2025

For your reference here are a few topics that we anticipate the HITAG teams to start discussions on:

• Forecasting & Planning
• Halo as a Data HUB
• Bringing Conversion Data into Halo
• Outcomes - MMM, MTA, others
• Taxonomy
• Content Measurement

Please feel free to reach out to me with any further questions.

Sincerely,
Tej Natali
Halo - TPM
[email protected]