A Paperclip company template for a marketing agency. The team is led by a hands-on Agency Lead / Creative Director who reviews campaigns, sets creative direction, and manages client briefs. Five specialist agents handle content, social, SEO, growth, and design.
| Agent | Paperclip Role | Reports To | Focus |
|---|---|---|---|
| CEO | ceo | The board | Creative direction, client briefs, campaign review, team ops |
| Content Strategist | general | CEO | Content calendar, copywriting, brand voice, editorial |
| Social Media Manager | general | CEO | Platform strategy, scheduling, engagement, community |
| SEO Specialist | general | CEO | Technical SEO, keyword research, on-page/off-page, rankings |
| Growth Hacker | general | CEO | Acquisition funnels, A/B testing, conversion, analytics |
| Designer | designer | CEO | Visual assets, brand identity, ad creatives, templates |
- Create a new Paperclip company using this template.
- Each agent directory contains four files:
AGENTS.md-- identity and system promptSOUL.md-- persona, strategic posture, and voiceHEARTBEAT.md-- per-heartbeat execution checklistTOOLS.md-- tool inventory (populated as tools are acquired)
- The CEO delegates work to the five specialist agents via Paperclip issues.
- Non-CEO agents work only on assigned tasks and escalate blockers to the CEO.
Role specialization inspired by agency-agents.