This document defines the main paywall patterns used in the Open Paywall Gallery.
A paywall that presents premium value and lets users start with a free trial.
Common traits:
- Trial CTA
- Benefit-led copy
- Reduced upfront risk
- Often paired with annual plan anchoring
A paywall that blocks access until the user subscribes.
Common traits:
- No meaningful free path
- Strong CTA
- High conversion pressure
- Often used after onboarding or personalization
A paywall that presents multiple subscription plans, tiers, or offer types.
Common traits:
- Multiple plan cards
- Monthly, annual, or weekly options
- Best-value badges
- Feature or benefit comparison
A paywall that highlights a limited-time discount or special offer.
Common traits:
- Discount messaging
- Urgency
- Countdown or one-time offer language
- Often shown after paywall close or during reactivation
A paywall shown during or immediately after onboarding.
Common traits:
- Personalized setup
- Result preview
- Progress completion
- Subscription offer shown before full product access