How to pass environment variable for installation of a package?

[g-kartik]

For example, for installation of Datumaro package with opencv-headless, we run.
DATUMARO_HEADLESS=1 pip install datumaro --no-binary=datumaro

What shall the equivalent of the above in pdm?

[frostming]

DATUMARO_HEADLESS=1 PDM_NO_BINARY=datumaro pdm add datumaro