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best-practices/imessage-deliverability.mdx

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- **Segment Android users onto separate lines.** Spread them through the pool — they may be your power users.
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- **Use iMessage for cold outreach.** Cold belongs on A2P channels (Twilio etc.). iMessage is for warm conversations.
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## Recovering from an outage
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In rare cases, if Spectrum Cloud is degraded and you're missing webhook deliveries:
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1. **Pull from the API.** Chat history is available via the chat endpoint as long as you haven't deleted it.
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2. **Let retries do their job.** We retry failed webhooks up to 10 times over 2 hours.
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3. **Reach out.** If you've lost events outside the retry window, contact support — we can replay them manually.
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## Getting help
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If you're scaling past a handful of lines, talk to us. We do capacity planning with customers, surface per-line analytics in the dashboard, and run a shared Slack or Discord channel with engineering for production deployments.

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