diff --git a/.changeset/curly-horses-fold.md b/.changeset/curly-horses-fold.md
new file mode 100644
index 00000000..933d9f05
--- /dev/null
+++ b/.changeset/curly-horses-fold.md
@@ -0,0 +1,5 @@
+---
+"eslint-plugin-primer-react": minor
+---
+
+Add lint rule to discourage Flash usage
diff --git a/README.md b/README.md
index 9a151f8c..d8153d55 100644
--- a/README.md
+++ b/README.md
@@ -45,6 +45,7 @@ ESLint rules for Primer React
 - [new-color-css-vars](https://github.com/primer/eslint-plugin-primer-react/blob/main/docs/rules/new-color-css-vars.md)
 - [no-deprecated-entrypoints](https://github.com/primer/eslint-plugin-primer-react/blob/main/docs/rules/no-deprecated-entrypoints.md)
 - [no-deprecated-experimental-components](https://github.com/primer/eslint-plugin-primer-react/blob/main/docs/rules/no-deprecated-experimental-components.md)
+- [no-deprecated-flash](https://github.com/primer/eslint-plugin-primer-react/blob/main/docs/rules/no-deprecated-flash.md)
 - [no-deprecated-props](https://github.com/primer/eslint-plugin-primer-react/blob/main/docs/rules/no-deprecated-props.md)
 
 - [no-use-responsive-value](https://github.com/primer/eslint-plugin-primer-react/blob/main/docs/rules/no-use-responsive-value.md)
diff --git a/docs/rules/no-deprecated-flash.md b/docs/rules/no-deprecated-flash.md
new file mode 100644
index 00000000..bb150a0c
--- /dev/null
+++ b/docs/rules/no-deprecated-flash.md
@@ -0,0 +1,22 @@
+# No deprecated Flash
+
+## Rule details
+
+This rule discourages imports of the deprecated `Flash` component from
+`@primer/react` and `@primer/react/deprecated`.
+
+👎 Example of **incorrect** code for this rule:
+
+```jsx
+import {Flash} from '@primer/react'
+```
+
+👍 Example of **correct** code for this rule:
+
+```jsx
+import {Banner} from '@primer/react'
+```
+
+Follow the
+[Flash migration guide](https://primer.style/product/getting-started/react/migration-guides/primer-flash)
+when replacing `Flash` with `Banner`.
diff --git a/src/configs/recommended.js b/src/configs/recommended.js
index 7914b805..5795b610 100644
--- a/src/configs/recommended.js
+++ b/src/configs/recommended.js
@@ -12,6 +12,7 @@ module.exports = {
     'primer-react/direct-slot-children': 'error',
 
     'primer-react/no-deprecated-experimental-components': 'warn',
+    'primer-react/no-deprecated-flash': 'warn',
     'primer-react/a11y-tooltip-interactive-trigger': 'error',
     'primer-react/new-color-css-vars': 'error',
     'primer-react/a11y-explicit-heading': 'error',
diff --git a/src/index.js b/src/index.js
index 8e8aa53d..83981e91 100644
--- a/src/index.js
+++ b/src/index.js
@@ -14,6 +14,7 @@ module.exports = {
     'new-color-css-vars': require('./rules/new-color-css-vars'),
     'no-deprecated-entrypoints': require('./rules/no-deprecated-entrypoints'),
     'no-deprecated-experimental-components': require('./rules/no-deprecated-experimental-components'),
+    'no-deprecated-flash': require('./rules/no-deprecated-flash'),
     'no-deprecated-props': require('./rules/no-deprecated-props'),
 
     'no-use-responsive-value': require('./rules/no-use-responsive-value'),
diff --git a/src/rules/__tests__/no-deprecated-flash.test.js b/src/rules/__tests__/no-deprecated-flash.test.js
new file mode 100644
index 00000000..3697c7da
--- /dev/null
+++ b/src/rules/__tests__/no-deprecated-flash.test.js
@@ -0,0 +1,48 @@
+'use strict'
+
+const {RuleTester} = require('eslint')
+const rule = require('../no-deprecated-flash')
+
+const ruleTester = new RuleTester({
+  languageOptions: {
+    ecmaVersion: 'latest',
+    sourceType: 'module',
+  },
+})
+
+const error = {messageId: 'deprecatedFlash'}
+
+ruleTester.run('no-deprecated-flash', rule, {
+  valid: [
+    {
+      code: `import {Banner} from '@primer/react'`,
+    },
+    {
+      code: `import {Flash} from '@example/react'`,
+    },
+    {
+      code: `import PrimerReact from '@primer/react'`,
+    },
+    {
+      code: `import * as PrimerReact from '@primer/react'`,
+    },
+  ],
+  invalid: [
+    {
+      code: `import {Flash} from '@primer/react'`,
+      errors: [error],
+    },
+    {
+      code: `import {Flash} from '@primer/react/deprecated'`,
+      errors: [error],
+    },
+    {
+      code: `import {Flash as LegacyFlash} from '@primer/react'`,
+      errors: [error],
+    },
+    {
+      code: `import {Button, Flash, Link} from '@primer/react'`,
+      errors: [error],
+    },
+  ],
+})
diff --git a/src/rules/no-deprecated-flash.js b/src/rules/no-deprecated-flash.js
new file mode 100644
index 00000000..3968ffd8
--- /dev/null
+++ b/src/rules/no-deprecated-flash.js
@@ -0,0 +1,48 @@
+'use strict'
+
+const url = require('../url')
+
+const migrationGuide = 'https://primer.style/product/getting-started/react/migration-guides/primer-flash'
+const primerReactEntrypoints = new Set(['@primer/react', '@primer/react/deprecated'])
+
+/**
+ * @type {import('eslint').Rule.RuleModule}
+ */
+module.exports = {
+  meta: {
+    type: 'problem',
+    docs: {
+      description: 'Discourage the use of the deprecated Flash component',
+      recommended: true,
+      url: url(module),
+    },
+    messages: {
+      deprecatedFlash: `\`Flash\` is deprecated. Use \`Banner\` from \`@primer/react\` instead. See the migration guide: ${migrationGuide}`,
+    },
+    schema: [],
+  },
+  create(context) {
+    return {
+      ImportDeclaration(node) {
+        if (!primerReactEntrypoints.has(node.source.value)) {
+          return
+        }
+
+        for (const specifier of node.specifiers) {
+          if (specifier.type !== 'ImportSpecifier') {
+            continue
+          }
+
+          if (specifier.imported.name !== 'Flash') {
+            continue
+          }
+
+          context.report({
+            node: specifier,
+            messageId: 'deprecatedFlash',
+          })
+        }
+      },
+    }
+  },
+}