Marketing site #222
Description
📋 Product Requirements Document
PRD: Marketing site
Issue: #222
Milestone: Phase 10: Polish & Launch
Labels: launch-prep, hacktoberfest
PRD: Marketing Site for MeshHook
1. Overview
The launch of the MeshHook marketing site is a critical component of the Phase 10 milestone: Polish & Launch. The site will serve as the primary platform for communicating MeshHook's unique advantages and capabilities, such as webhook triggers with signature verification, visual DAG builder, durable runs, live logs, and multi-tenant RLS security. Targeted at indie builders, automation engineers, and platform teams, the marketing site aims to drive product awareness, adoption, and community engagement by clearly presenting MeshHook's features, benefits, and applications. This initiative aligns with MeshHook's goal to offer a robust, Postgres-native workflow engine that combines the visual simplicity of n8n with the durability of Temporal, all under an open and flexible licensing model.
2. Functional Requirements
2.1. Content Strategy and Management
- Develop a comprehensive content strategy that highlights MeshHook's value proposition and differentiators.
- Structure the site to include detailed pages on features, benefits, use cases, developer guides, and API documentation.
- Implement a CMS (Content Management System) that enables easy updating and addition of content by the MeshHook team.
2.2. User Experience (UX) and Design
- Design a responsive site that ensures a seamless experience across devices.
- Create an intuitive UI/UX that guides visitors to explore MeshHook's features, sign up for updates, or get started with the product.
2.3. Lead Generation and CRM Integration
- Embed lead capture forms for newsletters, contact inquiries, and product sign-ups.
- Integrate these forms with a CRM platform for systematic lead tracking and management.
2.4. SEO and Analytics
- Optimize the site for search engines (SEO) to rank for relevant keywords related to webhook and workflow automation solutions.
- Implement web analytics for tracking visitor behavior, acquisition sources, and conversion funnels.
3. Non-Functional Requirements
3.1. Performance
- Ensure fast loading times, aiming for a 90+ score in Google PageSpeed Insights across all pages.
- Optimize images and use modern web technologies for efficient content delivery.
3.2. Security
- Secure the site with HTTPS and implement strict security headers.
- Ensure compliance with data protection regulations for any collected user data.
3.3. Reliability
- Guarantee 99.9% uptime by using reliable hosting services and a global CDN.
- Set up monitoring and alerting for downtime or performance issues.
3.4. Scalability
- Design the backend to handle a growing number of site visitors and data submissions without performance loss.
- Ensure the CMS can support a growing content library and user base.
4. Technical Specifications
4.1. Architecture and Technologies
- Frontend: Build with SvelteKit for a modern, efficient SPA (Single Page Application).
- Backend: Integrate with a headless CMS for content management, and utilize serverless functions for form submissions and other backend tasks.
- Hosting/CDN: Deploy on Vercel or Netlify for global distribution, SSL, and CI/CD.
- CRM Integration: Use HubSpot or Salesforce for lead management, connected via API.
- Analytics: Implement Google Analytics for insights into traffic and user behavior.
4.2. Implementation Approach
- Project Setup: Initialize a SvelteKit project with Vercel/Netlify integration.
- Content Development: Work closely with the MeshHook team to create and organize website content.
- Frontend Development: Implement responsive design with a mobile-first approach.
- Backend Integration: Set up serverless functions for form submissions and integrate with the chosen CRM.
- SEO and Analytics: Configure SEO best practices and Google Analytics.
4.3. Data Model Changes
- N/A for the marketing site itself but ensure proper data structure alignment for CRM integration.
4.4. API Endpoints
- /api/submit-form: For handling form submissions, including newsletter signups and contact requests.
5. Acceptance Criteria
- Marketing site accurately and compellingly presents MeshHook's features and benefits.
- The site is responsive and performs optimally across devices.
- Lead generation forms are functional, secure, and integrated with the CRM.
- Google PageSpeed Insights score of 90+ is achieved for all pages.
- SEO efforts result in improved ranking for targeted keywords.
- Analytics setup provides actionable insights into user behavior and conversion rates.
6. Dependencies
- Finalized branding assets and product documentation from the MeshHook team.
- Selection and setup of hosting, CRM platform, and analytics tools.
- Collaboration with UI/UX designers for the site design.
7. Implementation Notes
7.1. Development Guidelines
- Adhere to SvelteKit best practices for development efficiency and maintainability.
- Ensure all content and interactions are accessible, targeting WCAG 2.1 Level AA compliance.
- Implement a mobile-first design strategy to accommodate a wide range of devices.
7.2. Testing Strategy
- Perform cross-browser and device testing to ensure compatibility and responsiveness.
- Utilize Google Lighthouse for performance, accessibility, and SEO evaluation.
7.3. Security Considerations
- Enforce HTTPS for all site transactions to ensure data security.
- Implement input validation and sanitization to prevent common web vulnerabilities.
7.4. Monitoring & Observability
- Utilize Vercel/Netlify built-in monitoring tools for real-time performance and availability tracking.
- Configure Google Analytics for detailed analysis of user engagement and conversion paths.
Upon completion, this marketing site will play a pivotal role in MeshHook's market introduction and user base expansion, effectively communicating its technological advancements and practical applications to a global audience.
This PRD was AI-generated using gpt-4-turbo-preview from GitHub issue #222
Generated: 2025-10-10
📎 Generated Documentation
- 📄 PRD Document: 222-marketing-site.md
- 🎨 PlantUML Diagram: 222-marketing-site.puml
- 🖼️ Diagram Image: 222-marketing-site.png
This issue body was auto-generated from the PRD. Original issue content is preserved in the PRD document.
Last updated: 2025-10-10