diff --git a/app/helpers/order_helper.rb b/app/helpers/order_helper.rb
index feeff9ebb..4b2e023f8 100644
--- a/app/helpers/order_helper.rb
+++ b/app/helpers/order_helper.rb
@@ -63,6 +63,10 @@ def format_order_crm_key(order)
     crm_order_link(order)
   end
 
+  def format_order_crm_key_with_name(order)
+    crm_order_link(order, order.crm_key_with_label)
+  end
+
   def format_order_billability(value)
     content_tag(:span, f(value), class: order_report_billability_class(value))
   end
@@ -72,7 +76,10 @@ def format_order_average_rate(value)
   end
 
   def format_order_additional_crm_orders(order)
-    simple_list(order.additional_crm_orders.map(&method(:crm_order_link)))
+    names = order.additional_crm_orders.map do |crm_order|
+      crm_order_link(crm_order, crm_order.crm_key_with_label)
+    end
+    simple_list(names)
   end
 
   def format_major_chance(order)
diff --git a/app/models/additional_crm_order.rb b/app/models/additional_crm_order.rb
index 9bb2e4ac6..e39d9aaa1 100644
--- a/app/models/additional_crm_order.rb
+++ b/app/models/additional_crm_order.rb
@@ -28,6 +28,10 @@ def to_s
     name
   end
 
+  def crm_key_with_label
+    [crm_key, name].compact.join(': ')
+  end
+
   private
 
   def sync_name
diff --git a/app/models/order.rb b/app/models/order.rb
index 9f2ef025f..b51bc4e74 100644
--- a/app/models/order.rb
+++ b/app/models/order.rb
@@ -119,6 +119,10 @@ def label
     name
   end
 
+  def crm_key_with_label
+    [crm_key, name].compact.join(': ')
+  end
+
   def default_billing_address_id
     billing_address_id || client.billing_addresses.list.pick(:id)
   end
diff --git a/app/views/orders/show.html.haml b/app/views/orders/show.html.haml
index 71e553035..a82916018 100644
--- a/app/views/orders/show.html.haml
+++ b/app/views/orders/show.html.haml
@@ -15,7 +15,7 @@
     = labeled_attr entry.work_item, :shortname
     = labeled_attr entry.work_item, :description
     - if Crm.instance
-      = labeled(Crm.instance.crm_key_name, format_attr(entry, :crm_key))
+      = labeled(Crm.instance.crm_key_name, format_attr(entry, :crm_key_with_label))
       = labeled("Weitere #{Crm.instance.crm_key_name_plural}", format_attr(entry, :additional_crm_orders))
 
   = render_attrs entry, :order_contacts
diff --git a/test/integration/show_order_test.rb b/test/integration/show_order_test.rb
index 43996bda2..0d934c5d5 100644
--- a/test/integration/show_order_test.rb
+++ b/test/integration/show_order_test.rb
@@ -22,10 +22,13 @@ class ShowOrder < ActionDispatch::IntegrationTest
     assert_empty additional_crm_links.all(:link, wait: false)
 
     # create some objects and reload page
-    AdditionalCrmOrder.create!(order_id: order.id, crm_key: 'hello-world')
+    AdditionalCrmOrder.create!(order_id: order.id, crm_key: 'hello-world', name: '123')
     AdditionalCrmOrder.create!(order_id: order.id, crm_key: '42')
     visit current_path
 
+    assert page.has_selector?('.orders-cockpit dd.value ul li a', text: 'hello-world: 123')
+    assert page.has_selector?('.orders-cockpit dd.value ul li a', text: '42')
+
     additional_crm_links.all(:link, count: 2, wait: false)
     additional_crm_links.all(:link, href: /hello-world/, count: 1, wait: false)
     additional_crm_links.all(:link, href: /42/, count: 1, wait: false)
diff --git a/test/models/additional_crm_order_test.rb b/test/models/additional_crm_order_test.rb
index 98e58726f..77792d50b 100644
--- a/test/models/additional_crm_order_test.rb
+++ b/test/models/additional_crm_order_test.rb
@@ -34,6 +34,12 @@ class AdditionalCrmOrderTest < ActiveSupport::TestCase
     end
   end
 
+  test 'crm key with label' do
+    add = orders(:puzzletime).additional_crm_orders.create!(crm_key: '123', name: 'Foo')
+
+    assert_equal '123: Foo', add.crm_key_with_label
+  end
+
   private
 
   def setup_crm
diff --git a/test/models/order_test.rb b/test/models/order_test.rb
index 6f47176ea..847771cee 100644
--- a/test/models/order_test.rb
+++ b/test/models/order_test.rb
@@ -172,4 +172,10 @@ class OrderTest < ActiveSupport::TestCase
     assert_equal :high, Order.new(major_chance_value: 12).major_chance
     assert_equal :high, Order.new(major_chance_value: 16).major_chance
   end
+
+  test 'crm key with label' do
+    order = Fabricate(:order, work_item: Fabricate(:work_item, parent: clients(:swisstopo).work_item, name: 'Foo'), crm_key: '123')
+
+    assert_equal '123: Foo', order.crm_key_with_label
+  end
 end