diff --git a/src/ethicalads.js b/src/ethicalads.js
index 0a3c0310..28b75d12 100644
--- a/src/ethicalads.js
+++ b/src/ethicalads.js
@@ -312,6 +312,7 @@ export class EthicalAdsAddon extends AddonBase {
     if (placement !== null) {
       // Allow EA to switch between light/dark mode
       placement.classList.add("adaptive-css");
+      this.syncDarkModeWithPageColorScheme(placement);
 
       // This ensure us that all the `data-ea-*` attributes are already set in the HTML tag.
       placement.setAttribute("data-ea-manual", "true");
@@ -391,6 +392,35 @@ export class EthicalAdsAddon extends AddonBase {
     return placement;
   }
 
+  syncDarkModeWithPageColorScheme(placement) {
+    // Material for MkDocs, Zensical, and sphinx-immaterial signal their color
+    // scheme with a `data-md-color-scheme` attribute ("slate" is dark), which
+    // the EthicalAds client doesn't recognize in its `adaptive-css` mode.
+    // Toggle the client's explicit `dark` class to match the page.
+    const element = document.querySelector(
+      "html[data-md-color-scheme], body[data-md-color-scheme]",
+    );
+    if (!element) {
+      return;
+    }
+
+    const updateDarkClass = () => {
+      if (element.getAttribute("data-md-color-scheme") === "slate") {
+        placement.classList.add("dark");
+      } else {
+        placement.classList.remove("dark");
+      }
+    };
+    updateDarkClass();
+
+    // Keep the ad in sync when the user or the OS switches modes.
+    const observer = new MutationObserver(updateDarkClass);
+    observer.observe(element, {
+      attributes: true,
+      attributeFilter: ["data-md-color-scheme"],
+    });
+  }
+
   elementAboveTheFold(element) {
     // Return false if element doesn't exist
     if (!element) {
diff --git a/tests/ethicalads.test.js b/tests/ethicalads.test.js
index 635dc157..6467726a 100644
--- a/tests/ethicalads.test.js
+++ b/tests/ethicalads.test.js
@@ -1,6 +1,65 @@
-import { expect, assert, fixture, html } from "@open-wc/testing";
+import { expect, assert, fixture, html, aTimeout } from "@open-wc/testing";
 import { EthicalAdsAddon } from "../src/ethicalads";
 
+describe("EthicalAds addon dark mode", () => {
+  const config = {
+    addons: {
+      ethicalads: {
+        enabled: true,
+        ad_free: false,
+        campaign_types: ["community", "paid"],
+        keywords: ["docs"],
+        publisher: "readthedocs",
+      },
+    },
+  };
+
+  afterEach(() => {
+    // Remove the elements injected by the addon so each test starts clean.
+    const script = document.querySelector("#ethicaladsjs");
+    if (script) {
+      script.remove();
+    }
+    for (const placement of document.querySelectorAll("[data-ea-publisher]")) {
+      placement.remove();
+    }
+    document.body.removeAttribute("data-md-color-scheme");
+  });
+
+  it("adds the dark class when the page uses Material's slate color scheme", () => {
+    document.body.setAttribute("data-md-color-scheme", "slate");
+
+    new EthicalAdsAddon(config);
+
+    const placement = document.querySelector("[data-ea-publisher]");
+    expect(placement.classList.contains("dark")).to.be.true;
+  });
+
+  it("does not add the dark class when the page has no color scheme attribute", () => {
+    new EthicalAdsAddon(config);
+
+    const placement = document.querySelector("[data-ea-publisher]");
+    expect(placement.classList.contains("dark")).to.be.false;
+  });
+
+  it("toggles the dark class when the page color scheme changes", async () => {
+    document.body.setAttribute("data-md-color-scheme", "default");
+
+    new EthicalAdsAddon(config);
+
+    const placement = document.querySelector("[data-ea-publisher]");
+    expect(placement.classList.contains("dark")).to.be.false;
+
+    document.body.setAttribute("data-md-color-scheme", "slate");
+    await aTimeout(0);
+    expect(placement.classList.contains("dark")).to.be.true;
+
+    document.body.setAttribute("data-md-color-scheme", "default");
+    await aTimeout(0);
+    expect(placement.classList.contains("dark")).to.be.false;
+  });
+});
+
 describe("EthicalAds addon", () => {
   it("invalid configuration disables the addon", () => {
     expect(