SEO AUDIT: Privacy policy, Terms of Service, and contact page

[CShear]

Context

From the April 2, 2026 SEO audit. Trustworthiness scored 5/10 — the weakest E-E-A-T signal — largely due to missing legal/contact pages.

Problem

• /privacy returns 404
• No Terms of Service page exists
• No contact information (email, address, or form) on any page
• Google's quality guidelines explicitly flag missing contact info as a trust signal failure

Acceptance Criteria

• /privacy serves a privacy policy page
• /terms serves a Terms of Service page
• Contact information visible on the site (footer email or dedicated /contact page)
• All three pages linked from the footer
• Pages include canonical tags and brandSchemaOrg() (consistent with existing pages)

Priority

Critical — table stakes for trust. Blocks improvement of E-E-A-T Trustworthiness score.