diff --git a/winit-win32/src/window_state.rs b/winit-win32/src/window_state.rs
index ed06d76042..f1e480f337 100644
--- a/winit-win32/src/window_state.rs
+++ b/winit-win32/src/window_state.rs
@@ -344,7 +344,10 @@ impl WindowFlags {
             return;
         }
 
-        if new.contains(WindowFlags::VISIBLE) {
+        if new.contains(WindowFlags::VISIBLE)
+            && !new.contains(WindowFlags::MAXIMIZED)
+            && !new.contains(WindowFlags::MINIMIZED)
+        {
             let flag = if !self.contains(WindowFlags::MARKER_ACTIVATE) {
                 self.set(WindowFlags::MARKER_ACTIVATE, true);
                 SW_SHOWNOACTIVATE
@@ -379,7 +382,9 @@ impl WindowFlags {
             }
         }
 
-        if diff.contains(WindowFlags::MAXIMIZED) || new.contains(WindowFlags::MAXIMIZED) {
+        if new.contains(WindowFlags::VISIBLE)
+            && (diff.contains(WindowFlags::MAXIMIZED) || new.contains(WindowFlags::MAXIMIZED))
+        {
             unsafe {
                 ShowWindow(window, match new.contains(WindowFlags::MAXIMIZED) {
                     true => SW_MAXIMIZE,
@@ -389,7 +394,9 @@ impl WindowFlags {
         }
 
         // Minimize operations should execute after maximize for proper window animations
-        if diff.contains(WindowFlags::MINIMIZED) {
+        if new.contains(WindowFlags::VISIBLE)
+            && (diff.contains(WindowFlags::MINIMIZED) || new.contains(WindowFlags::MINIMIZED))
+        {
             unsafe {
                 ShowWindow(window, match new.contains(WindowFlags::MINIMIZED) {
                     true => SW_MINIMIZE,
diff --git a/winit/src/changelog/unreleased.md b/winit/src/changelog/unreleased.md
index 729bfd639b..658ed4ae1f 100644
--- a/winit/src/changelog/unreleased.md
+++ b/winit/src/changelog/unreleased.md
@@ -61,3 +61,4 @@ changelog entry.
 - On Wayland, switch from using the `ahash` hashing algorithm to `foldhash`.
 - On macOS, fix borderless game presentation options not sticking after switching spaces.
 - On macOS, fix IME being locked on (regardless of requests to disable) after being enabled once.
+- On Windows, avoid briefly showing hidden windows when applying maximized or minimized state.