We migrated off of addressable as Hypelabs offers the same functionality for marketing. This pixel is essential to run our paid media test for December 2025.
Docs: https://docs.hypelab.com/analytics-quickstart
We'd be a custom implementation using our slug for the pixel: 4793fe16ca
ideally this Hype labs pixel fires on wallet connect then tracks beyond trade confirm, and trade success. So we have the full funnel.
We'll be able to make cohorts in mixpanel for tracking too, b/c we will have custom UTM's.