PayPal: Enabling Agentic Commerce #258
Description
Problem we must solve
With the emergence of agentic AI in commerce, PayPal is introducing APIs that allow autonomous shopping agents to complete purchases and discover products without requiring end-user interaction. Currently, no major e-commerce system has native support for these capabilities. Shopware now has the opportunity to be among the first platforms to implement direct integrations into the PayPal Agentic Platform via the Shopware PayPal plugin.
This involves two core use cases:
- Enabling autonomous agents to complete purchases via PayPal in Shopware 6 stores without requiring manual user input
- Making products from Shopware 6 stores discoverable through PayPal’s commerce-facing AI interfaces by exposing structured product data through the plugin
WHY we need to solve it
Agentic AI is reshaping how products are discovered and purchased online. With PayPal among the first movers in this space, Shopware has the opportunity to position itself as an early adopter and innovation partner. Implementing this integration early ensures that Shopware merchants can participate in new AI-driven shopping flows from day one. This strategic move reinforces Shopware’s role as a modern platform built for the next generation of commerce.
Solution to the problem
No response
WHO benefits
No response
WHERE will we do it
SwagPayPal plugin, as a separate Sales Channel with it's own API
Out of scope
No response
Acceptance criteria
- Merchants using the feature see measurable increases in conversion through autonomous agent activity
- Shopware is publicly recognized as one of the first platforms to enable this type of integration