Logo doesn't appear great with dark Gmail theme

[richardbarlow]

[richardbarlow]

Friendly reminder that this is still the case:

[PeterJCLaw]

What's the fix here? Is it possible to have the logo invert itself when there's a dark theme, or it more that we need a logo with a white background?

[PeterJCLaw]

Hrm, looks like the background is needed for some clients, though others can use CSS: https://www.actionrocket.co/blog/how-to-create-a-dark-mode-friendly-email-logo

Edit: Litmus also has a useful looking article (haven't read fully): https://www.litmus.com/blog/the-ultimate-guide-to-dark-mode-for-email-marketers