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onesheeter_story.html
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<!DOCTYPE HTML>
<html>
<head>
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-46774844-1']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
<title>Steven Ellis</title>
<link rel="stylesheet" type="text/css" href="self.css">
</head>
<link rel="icon"
type="image/png"
href="/favicon.png">
<link rel="icon"
type="image/png"
href="favicon.png">
<body>
<a href="index.html"><img id="logo" src="ideographic_description_character_overlaid.svg" type="image/svg+xml">
</img></a>
<div id="wrapdiv">
<div id="links"><h2>
<a href="index.html">Profile</a>
<a href="research.html">Research</a>
<a id="sel" href="visualization.html">Visualization</a>
</h2></div>
<br>
<div id="story">
<h1>One-Sheeters - How it Happened</h1>
<p>Producing a beautiful, tangible infographic gives you two key advantages in an industry setting:</p>
<ol>
<li>You can deliver it ahead of your presentation, giving your audience time to absorb it at their own pace</li>
<li>A high quality graphic sticks around, both on the desk/wall of your audience, and in their minds</li>
</ol>
<p>A good static visualization conveys the "what", the "so what", and the "now what". Including a methods paragraph can ensure that the recipient feels confident that they're drawing the right conclusions, but is not appropriate for every audience.</p>
<p>This viz could be the results of a model simulation, along with recommendations (based loosely on <a href="http://news.rapgenius.com/James-somers-herokus-ugly-secret-annotated">the RapGenius post "Heroku's Ugly Secret"</a>):</p>
<a href="modeling.png"><div class="image" style="text-align:center;"><img src="modeling.png" width="500"></div></a>
<p>It could be the aggregate results of an analysis, along with the results sliced by various segments and sub-segments:</p>
<a href="aggregate_segment.png"><div class="image" style="text-align:center;"><img src="aggregate_segment.png" width="500"></div></a>
<p>Or results of a survey shown and sliced by geography (as in Tufte's <a href="http://en.wikipedia.org/wiki/Small_multiple">small multiples</a>).
</div>
</div>
</body>
</html>