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SEO Strategy for SearchWorks
Jessie Keck edited this page Mar 19, 2015
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- Map the documents to a Schema.org type (full list)
- Possibly use an item's single resource type (i.e. the facet value that we use to determine the single format icon for an item) to determine it's mapping to Schema.org types.
- Map individual pieces of metadata to Schema.org types.
- For both MARC and MODS we would need to map metadata that we would want to markup entities such as authors, publishers, descriptions, urls, etc.
- Some of these may be top level mappings, but some things may get trickier like which names get identified as authors vs. maybe something else.
- For both MARC and MODS we would need to map metadata that we would want to markup entities such as authors, publishers, descriptions, urls, etc.
Provide a sitemap that includes the top-level pages of our site as well as all the individual items. We need to figure out how to accomplish this in a way that will allow us to always get newly added items in our sitemaps without having to query every document in the index.
Once we have a reliable way of generating sitemaps we should modify robots.txt to restrict crawlers from indexing results pages. Will this provide any value once we're using a sitemap?
Meta tags/ info (see tophat)
- Add a search box directly in our Google Result.
- Add basic metadata on Record pages.
- Create twitter image cards for any items with a known image.