SEO Strategy for SearchWorks

Schema.org

• Map the documents to a Schema.org type (full list)
  • Possibly use an item's single resource type (i.e. the facet value that we use to determine the single format icon for an item) to determine it's mapping to Schema.org types.
• Map individual pieces of metadata to Schema.org types.
  • For both MARC and MODS we would need to map metadata that we would want to markup entities such as authors, publishers, descriptions, etc.
    • Some of these may be top level mappings, but some things may get trickier like which names get identified as authors vs. maybe something else.

Robots.txt restrictions

Sitemap XML

Meta tags (see tophat gem)