SEO Checkup — design

Add ikidnapmyself/seo-checkup@v1 to the existing ci.yml; no new workflow.

tests job, after PHPUnit, on pull_request only: serve the already-built, already-migrated app with php artisan serve and audit /.
seo-production job on push to master (deploy): audit vars.PRODUCTION_URL (repo variable, must be set).
fail-on: recommended for both.
Shared PHP/Composer/Node/build steps extracted into .github/actions/setup.

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