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TRICIA BAKER | SENIOR PRODUCT MANAGER

With two decades of experience as a Senior Product Manager, I have honed my skills as a cross-functional team leader, strategic thinker, and coach. Over the past 15 years, I have successfully navigated the realm of remote work, establishing myself as an effective communicator in virtual environments.

Proficient in Agile software development and well-versed in the software development lifecycle, I bring a dynamic approach to product management. Leading teams of UX designers, front-end and back-end software developers, I play a pivotal role in setting priorities, providing coaching when necessary, removing blockers, acknowledging accomplishments, and fostering collaborative problem-solving.

EDUCATION

Bachelor of Arts

CERTIFICATIONS

  • Project Management Certificate
  • Certified Scrum Product Owner (CSPO)

KEY SKILLS

  • Business Analysis
  • Requirements Gathering
  • Product Strategy
  • Problem Solving
  • Goal Definition
  • Data Analysis
  • Client Management
  • Process Mapping
  • Project Leadership
  • Resource Management
  • Agile Methodology
  • User Stories
  • Acceptance Criteria
  • Backlog Management / Grooming
  • Design System Management
  • Component Library Governance
  • Cross-functional Workflow Optimization
  • Token Architecture & Implementation

SOFTWARE / TOOLS

  • Design & Development: Figma, GitHub, Storybook, Design Tokens, Component Libraries
  • Project Management: JIRA, Zenhub, Confluence, AHA
  • Communication: Zoom, Slack, Mural
  • Analytics & Monitoring: Google Analytics, Domo, Datadog
  • Development Tools: SQL, Crystal Reports, Salesforce, PeopleSOft
  • Design Tools: Axure, Balsamiq, Adobe Creative Suite
  • Productivity: Google Suite, Microsoft Suite, SharePoint
  • Content Management: AEM, Hubspot, Learning Management Systems

LOCATION

Sonoma, CA


EXPERIENCE

VA FORMS | SENIOR PRODUCT MANAGER

Oct. 2022 – Present

  • Design System Leadership: Spearheaded the integration of VA Design System components across 12+ digitized forms, ensuring consistency and accessibility compliance while reducing development time by 40%

  • Component Library Management: Led initiative to audit 300+ Veteran-facing forms, identifying and replacing imposter components with V3 design system components, improving user experience consistency and maintenance efficiency

  • Cross-functional Process Optimization: Developed and implemented end-to-end workflows from Figma design through production deployment, establishing clear responsibilities across Design, Engineering, and QA teams that reduced release cycles from quarterly to bi-weekly

  • Token Architecture: Collaborated with design system teams to implement design token strategy, ensuring consistent visual language across VA digital properties and enabling scalable design updates

  • Stakeholder Alignment: Strengthened relationships with Governance team by delivering high-quality artifacts and streamlined approval processes, reducing form approval time by 60%

  • User Research & Accessibility: Facilitated user research sessions and accessibility audits, ensuring 508 and WCAG compliance while improving user satisfaction scores by 25%

  • Agile Delivery: Led Scrum ceremonies for cross-functional team of 8+ members, maintaining sprint goals alignment with OKRs and achieving 95% on-time delivery rate

  • Data-Driven Decision Making: Monitored system health using Google Analytics, Domo, and Datadog, developing playbooks that eliminated silent failures and improved form completion rates by 18%

  • Form Digitization Strategy: Developed prioritization rubric for form digitization based on impact and complexity analysis, successfully delivering 12 digitized forms that serve 2M+ Veterans annually

42 LINES | DIRECTOR PRODUCT MANAGEMENT

Nov. 2011 – Sep. 2022

  • Team Leadership: Managed team of Product Managers and Designers, delivering responsive and accessible custom software solutions for university clients with 98% year-over-year retention rate

  • Product Ownership: Served as Product Owner for Harmonize (Online Discussion platform for Higher Education), driving product strategy and removing roadblocks for engineering teams

  • Client Relationship Management: Interfaced directly with clients to understand vision and goals, developing trust and rapport that resulted in consistent business growth and contract renewals

  • Accessibility Leadership: Led project to achieve WCAG 2.0 compliance across all products, establishing accessibility standards that became company-wide best practices

  • Strategic Roadmap Management: Developed product roadmaps aligned with business strategy and stakeholder needs, incorporating market and competitive research insights

  • Requirements & Process Documentation: Defined requirements, system process flows, and specifications ensuring alignment across project teams and reducing development rework by 30%

  • User Research Excellence: Conducted in-person research with wireframes and user interviews, utilizing tools like Maze for asynchronous feedback collection that improved user satisfaction by 35%

  • Budget & Timeline Management: Successfully managed $5M custom development project for K-12 Education (TXCEE Project), delivering on time and within budget

WORKFORCELOGIC | PRODUCT MANAGER, MANAGER

June 2010 – Nov 2011

  • Strategic Portfolio Management: Developed and maintained roadmap for Global, Professional Services, Statement of Work, 1099 Compliance, and Strategic Workforce product lines serving contract staffing companies

  • Team Management: Led team of four product managers and UX designers, implementing collaborative processes across Business Units

  • Cross-functional Collaboration: Collaborated effectively with engineering, QA, support, marketing, and customer engagement teams to drive strategic improvements

  • Agile Transformation: Reorganized development team, replacing Waterfall with Agile methodology and implementing JIRA, resulting in monthly feature releases (vs. quarterly) and faster time-to-market

  • Client Retention: Prevented loss of major Compliance clients (Cox Communications) through strategic roadmap development and client working sessions

  • Stakeholder Engagement: Initiated outreach to key clients including Sony, Facebook, and Google to gather user intelligence and validate product requirements

INERTIA BEVERAGE GROUP WINE INDUSTRY | PRODUCT MANAGER

Nov. 2007 - Aug. 2010

  • Agile Implementation: Focused on Agile software methodology for on-time, customer-facing software releases in wine industry vertical

  • E-commerce Platform Management: Managed product roadmap for winery e-commerce and order fulfillment platform

  • Payment Integration: Implemented POS and payment gateway solutions for club membership applications

  • Compliance & Technical Specifications: Developed business requirements and technical specifications for wine compliance, marketplace, and e-commerce sites

  • Full Lifecycle Management: Managed development lifecycle from conception through prototypes, development, QA, and implementation

NELSON STAFFING | IT DEVELOPMENT MANAGER

Jan. 2001 - Nov. 2007

  • Business Process Optimization: Developed business process and technical requirements for weekly payroll processing across four business lines

  • Digital Transformation: Implemented online web applications for applicant onboarding, streamlining branch business processes

  • Compliance Management: Led SOX compliance initiatives and online timekeeping solution implementations

  • Data Consolidation: Converted 12 branch databases to single Staffing Application, consolidating candidates, employees, and clients

  • Team Leadership: Managed staff supporting hosted software applications and internal systems

  • Integration Architecture: Created requirements and oversaw implementation of data integration points between applications

  • Strategic Planning: Created and implemented strategic roadmap for IS department, including vendor application research and cost analysis

  • Requirements Translation: Gathered business requirements from Finance, Sales, Support, and Staffing teams, translating them into technical specifications