diff --git a/roles/pulp/defaults/main.yaml b/roles/pulp/defaults/main.yaml
index 4ec336fc0..745df33cc 100644
--- a/roles/pulp/defaults/main.yaml
+++ b/roles/pulp/defaults/main.yaml
@@ -14,3 +14,5 @@ pulp_content_container_name: pulp-content
 pulp_worker_container_name: pulp-worker
 
 pulp_content_origin: "http://{{ ansible_fqdn }}:24816"
+
+pulp_enable_analytics: false
diff --git a/roles/pulp/templates/settings.py.j2 b/roles/pulp/templates/settings.py.j2
index eb3c4b69d..10a9de6f4 100644
--- a/roles/pulp/templates/settings.py.j2
+++ b/roles/pulp/templates/settings.py.j2
@@ -17,3 +17,4 @@ DATABASES = {
 AUTHENTICATION_BACKENDS=['pulpcore.app.authentication.PulpNoCreateRemoteUserBackend']
 REMOTE_USER_ENVIRON_NAME="HTTP_REMOTE_USER"
 REST_FRAMEWORK__DEFAULT_AUTHENTICATION_CLASSES=('rest_framework.authentication.SessionAuthentication', 'pulpcore.app.authentication.PulpRemoteUserAuthentication')
+ANALYTICS = {{ pulp_enable_analytics | ternary('True', 'False') }}