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backlink-monitoring
Analyses outbound links for dofollow/nofollow strategy, domain diversity, anchor text quality, and sponsored/UGC attributes. Use when auditing link profiles or optimising outbound linking strategy.
MIT

Backlink Monitoring

Analyse outbound links on the page for SEO link strategy.

Note: This skill owns external/outbound link analysis. For internal link counts and structure, see the onpage-optimization skill.

1. Identify external links

For each <a href="..."> element:

  • External: href starts with http:// or https://
  • Classify as dofollow (default) or nofollow (if rel contains nofollow)

Report: ✅ PASS "Found N external link(s): X dofollow, Y nofollow"

2. Nofollow strategy

Condition Status
All external links are dofollow, none nofollow ⚠️ WARN "Consider adding rel=nofollow to untrusted or sponsored links"
Mix of dofollow and nofollow ✅ PASS (healthy strategy)

3. Sponsored and UGC attributes

  • Links with rel="sponsored" → ✅ PASS "N link(s) properly marked as sponsored"
  • Links with rel="ugc" → ✅ PASS "N link(s) marked as UGC (user-generated content)"

4. Anchor text quality

  • External links with empty anchor text (and no child <img>) → ⚠️ WARN "Descriptive anchor text improves SEO"

5. Domain diversity

  • Extract unique hostnames from all external link href values
  • Report: ✅ PASS "Links point to N unique domain(s): [list domains]"

6. No external links

  • If zero external links found → ⚠️ WARN "Linking to authoritative sources can boost SEO credibility"

Best practices to suggest

  • Use rel="nofollow" for untrusted, paid, or user-submitted links
  • Use rel="sponsored" for paid/advertising links
  • Use rel="ugc" for user-generated content (comments, forums)
  • Write descriptive anchor text — avoid "click here" or empty links
  • Link to authoritative, relevant external sources
  • Maintain domain diversity — don't link excessively to one domain

Edge cases

  • Ignore javascript:, mailto:, and tel: hrefs — these are not external links
  • Links with multiple rel values (e.g. rel="nofollow sponsored") — check each value separately
  • Links inside <template>, <noscript>, or hidden elements should still be audited but noted as potentially inactive
  • Social media share buttons (Twitter, Facebook intents) are external but should not trigger nofollow warnings
  • CDN links (e.g. cdn.jsdelivr.net, fonts.googleapis.com) are resource links, not editorial — exclude from domain diversity count