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Dynamic Content

http://kb.mailchimp.com/merge-tags/all-the-merge-tags-cheat-sheet

http://blog.mailchimp.com/conditional-dynamic-content-in-mailchimp/

|INTERESTED:Special Groups:Female Designers 1| |ELSE:INTERESTED| |END:INTERESTED|

Case: LOWER, UPPER

|TITLE:YOUR_MERGETAG|

|IF:LANGUAGE=Swedish| Hejsan! |ELSE:| Hello! |END:IF|

|IF:TB_ORG| What are you planning to build at |TB_ORG|? |ELSE:| What are you planning to build? |END:IF|

|IF:REFERENCE| Weld (referens: |REFERENCE|) |ELSE:|**|COMPANY| + Weld / samarbete*|END:IF|*

|IF:TB_NAME|**|IF:TB_ORG| at |END:IF|**|END:IF|

|IF:FNAME|Hello |FNAME|!|ELSE:|Hello!|END:IF|

|IF:GREETING| |GREETING| |END:IF|

|IF:REFERENCE| I got your name via |REFERENCE|. |END:IF|

A/B Testing

|GROUP:A| This block of content/graphics will show only for group A recipients |END:GROUP|

|GROUP:B| This block of content/graphics will show only for group B recipients |END:GROUP|

Templates

http://templates.mailchimp.com/getting-started/template-language/

mc:edit="header" - used to name the header of your email. mc:edit="header_image" - used to name an editable header image. mc:edit="sidecolumn" - used to name an editable left- or right-side column. mc:edit="main" - used to name the main content space of your email. mc:edit="footer" - used to name the footer of your email.

Repeatable

Title

Content

NOTE:

  • The variants will appear in the same order as defined in the template = think about ordering.
  • When adding a new content block, variant 1 will be used = think about which variant is nr 1.
  • The variant will have the default content from the template = think about default, reusable content.

Hide: provide a hide/show action

Google Analytics

http://www.dreamlords.com/Home.action?utm_source=Pressrelease&utm_medium=email&utm_campaign=LaunchRelease&utm_content=HeaderImage

Campaign Source: * (referrer: google, citysearch, newsletter4) Campaign Medium: * (marketing medium: cpc, banner, email) Campaign Term: (identify the paid keywords) Campaign Content: (use to differentiate ads) Campaign Name*: (product, promo code, or slogan)

?utm_source=Mailchimp&utm_medium=email&utm_campaign=FocusUsersUnity3dMeetup&utm_content=ReadMore

Social Media

https://twitter.com/intent/follow?screen_name=Weld_io