Improve TSF transparency and information

Author: mosabua

_includes/header.html

@@ -37,7 +37,9 @@ <h2>Do you ❤️ Trino? Give us a 🌟 on GitHub <i class="fab fa-github"></i><
               or page.url contains '/broadcast'
               or page.url contains '/users.html'
               or page.url contains '/individual-code-of-conduct.html'
-              or page.url contains '/guidelines-corporate.html' %}active{% endif %}">
+              or page.url contains '/guidelines-corporate.html'
+              or page.url contains '/foundation'
+              or page.url contains '/sponsor' %}active{% endif %}">
             <a class="nav-link dropdown-toggle" href="/community.html">Community</a>
             <div class="dropdown-menu dropdown-block">
               <a class="dropdown-item" href="/slack.html">Slack</a>
@@ -47,6 +49,8 @@ <h2>Do you ❤️ Trino? Give us a 🌟 on GitHub <i class="fab fa-github"></i><
               <a class="dropdown-item" href="/community.html#contributors">Contributors</a>
               <a class="dropdown-item" href="/individual-code-of-conduct.html">Code of conduct</a>
               <a class="dropdown-item" href="/guidelines-corporate.html">Corporate guidelines</a>
+              <a class="dropdown-item" href="/foundation.html">Trino Software Foundation</a>
+              <a class="dropdown-item" href="/sponsor.html">Sponsor and support</a>
             </div>
           </li>
           <li class="nav-item dropdown {% if page.url contains '/development' %}active{% endif %}">

development/roles.md

@@ -29,7 +29,7 @@ time.
 
 The following describes the expectations and duties of the various roles.
 
-## Participants
+## Participants <a name="participant"></a>
 
 This is the most important role. Very simply put, participants are those who
 show up and join in discussions about the project. Users, developers, and
@@ -42,7 +42,7 @@ They work to make Trino better for everyone.
 
 * Be involved in discussions about features, roadmaps, architecture, and
   long-term plans.
-* Help other users on the mailing list, on GitHub issues, and on Slack.
+* Help other users on [Slack](./slack.html), on GitHub issues, and GitHub discussions.
 * Propose and discuss new features and improvements.
 * Help raise the project's quality.
 * Let everyone else know what isn't working or is confusing.
@@ -54,11 +54,11 @@ They work to make Trino better for everyone.
   others and realize that negative sounding comments are often unintentional due
   to language barriers.
 
+## Contributors <a name="contributor"></a>
 
-## Contributors
-
-A contributor submits changes to Trino. [The full contribution process is
-described here](/development/process.html).
+A contributor submits changes to the [Trino
+repositories]({{site.gihub_org_url}}) following the [contribution
+process](/development/process.html).
 
 **Expectations and duties:**
 
@@ -81,7 +81,7 @@ described here](/development/process.html).
 
 [You can view all contributors on GitHub.](https://github.com/orgs/trinodb/teams/contributors/members)
 
-## Reviewers
+## Reviewers <a name="reviewer"></a>
 
 A reviewer reads a proposed change to Trino, and assesses how well the change
 aligns with the Trino vision and guidelines. This includes everything from high
@@ -233,7 +233,7 @@ The following community members are Trino maintainers:
    expertise from all contributors. The maintainer role is retained while being
    active in the project.
 
-## Subproject maintainers
+## Subproject maintainers <a name="subproject-maintainer"></a>
 
 A subproject maintainer on the Trino project is a maintainer with limited scope
 in terms of access to specific repositories within the [trinodb GitHub

foundation.md

@@ -10,23 +10,64 @@ show_pagenav: true
 
 <div markdown="1" class="leftcol widecol">
 
-The Trino Software Foundation (TSF) is an independent, non-profit organization
-with the mission of supporting a community of passionate users and developers
-devoted to the advancement of the Trino distributed SQL query engine. It is
-dedicated to preserving the
-[vision of high quality, performant, and dependable software](/development/vision.html).
-The current board members of the Trino Software Foundation are Dain Sundstrom,
-David Phillips, and Martin Traverso.
+## Overview
+
+The Trino project is run by volunteers in a collaborative and open way. Its
+governance is controlled by the Trino Software Foundation (TSF).
+
+The TSF is an independent, non-profit organization with the mission of
+supporting a community of passionate users and developers devoted to the
+advancement of the Trino distributed SQL query engine. It is dedicated to
+preserving the [vision of high quality, performant, and dependable
+software](./development/vision.html).
+
+The board members of the TSF are Dain Sundstrom, David Phillips, and Martin
+Traverso.
+
+The Trino Software Foundation is registered as corporation with file number
+7239856 in Delaware, United States of America.
+
+## Contact
+
+You can contact the board members of the TSF on [Slack](./slack.html) or using
+the following email addresses:
+
+* [[email protected]](mailto:[email protected]) for general inquiries
+  including copyright, trademark, branding, and [sponsorship](./sponsor.html)
+  aspects.
+* [[email protected]](mailto:[email protected]) for information about [corporate
+  guidelines](./guidelines-corporate.html) or notifications about [conduct
+  violations](./individual-code-of-conduct.html).
+* [[email protected]](mailto:[email protected]) for security notifications.
 
 ## Open community
 
-The Trino Software Foundation supports a diverse, open, collaborative, community
+The Trino Software Foundation supports a diverse, open, collaborative community
 of developers and users throughout the world. Everyone is welcome to
 participate, whether it be via code contributions, suggestions for improvements,
-or even bug reports.
+or bug reports.
 
 Everyone is invited to [join the community](./slack.html).
 
+### Commitment to open source
+
+As detailed in the our [legal notices](./legal.html) all projects use the Apache
+License 2.0. The Trino Software Foundation is committed to continue using the
+Apache License 2.0 as a liberal license to ensure the widest possible adoption
+of Trino by users and vendors alike.
+
+### Non-commercial but aware and friendly
+
+The TSF is happy to have third parties, including for-profit corporations, take
+our software and use it for their own purposes. However it is important in these
+cases to ensure that the third party does not misuse the brand and reputation of
+the Trino projects for its own purposes. It is important for the longevity and
+community health of Trino that the community gets the appropriate credit for
+producing freely available software.
+
+We encourage contributions from vendors with proprietary modifications and
+appreciate any further [sponsorship and support](./sponsor.html).
+
 ## Responsibilities
 
 In supporting the Trino community, the Trino Software Foundation has several key
@@ -36,20 +77,27 @@ functions.
 
 The core responsibility of the TSF is to serve as the legal entity which handles
 all administrative oversight for the Trino project. For example, this includes
-accounting, legal concerns, and trademarks.
+accounting, legal concerns, and trademarks. The TSF also manages the source code
+repositories and any other infrastructure.
 
-### CLA management
+### CLA management <a name="cla"></a>
 
 Contributing to Trino requires agreeing to, signing, and submitting the
 [Contributor License Agreement](https://github.com/trinodb/cla). The Trino
 Software Foundation is responsible for reviewing, approving, and tracking all
 signed CLAs. This ensures that all code contributed to Trino is fully under the
 Apache License.
 
+The CLA is identical to the CLA of the Apache Software Foundation. All copyright
+for contributions remains with the individual authors.
+
 ### Ownership and trademarks <a name="tm"></a>
 
 The Trino brand and trademarks are owned and managed by the Trino Software
-Foundation. Assets includes the "trino" name, the "trinodb" name, the logo
+Foundation. Use of the brand and trademarks by other entities is not permitted,
+but can be approved by the TSF on a case by case basis.
+
+Assets includes the "trino" name, the "trinodb" name, the logo
 variations, and the name and likeness of the mascot, "Commander Bun Bun":
 
 <div>

sponsor.md

@@ -0,0 +1,121 @@
+---
+layout: default
+title: Sponsor and support
+show_hero: true
+show_pagenav: true
+---
+
+<div class="container">
+<div class="row spacer-60">
+<div class="col-md-12">
+<div markdown="1" class="leftcol widecol">
+
+## Overview
+
+The Trino community is a large and diverse community, and we encourage everyone
+to help and make the project a success. The project consists of Trino itself,
+and many subprojects managed in separate repositories in the
+[trinodb]({{site.github_org_url}}) organization, and is controlled by the [Trino
+Software Foundation](./foundation.html)
+
+The following sections detail how you can support Trino.
+
+## Individuals
+
+Individuals participate and contribute to the success of Trino in the following
+roles:
+
+* [Participants](./development/roles.html#participant)
+* [Reviewers](./development/roles.html#reviewer)
+* [Contributors](./development/roles.html#contributor)
+* [Maintainers](./development/roles.html#maintainer)
+* [Sub project maintainers](./development/roles.html#subproject-maintainer)
+
+All individuals are encouraged to follow the [code of
+conducts](./individual-code-of-conduct.html) and support Trino with the
+following additional steps:
+
+* [Star or GitHub repositories]({{site.github_repo_url}}).
+* Talk and write about using Trino and tell others.
+* Attend and maybe even organize [events about Trino](./community.html#events).
+* Present about Trino and your usage of Trino at Trino Fest, Trino Summit,
+  [Trino Community Broadcast](./broadcast/index.html) and other events.
+* Provide a company testimonial or reference for the [Trino users list](./users.html).
+* Attend our [Trino contributor meetings](https://github.com/trinodb/trino/wiki/Contributor-meetings)
+* Ask your employer to support yourself and others in contributing to Trino.
+* Ask your employer to support Trino with events, infrastructure, or donations.
+
+## Companies
+
+All companies participating in the Trino community are encouraged to support
+their employees as individual members of the Trino community, follow the
+[corporate guidelines](./guidelines-corporate.html), and can further support
+Trino with the following steps: 
+
+* Encourage your employees to publicly speak about their Trino usage and
+  involvement.
+* Dedicate time for employees to help as [users](#users),
+  [contributors](#contributors), and [maintainers](#maintainers).
+* Recognize and rewards employee involvement in Trino and other open source
+  projects.
+* Agree to be listed as [Trino user](./users.html).
+* Sponsor and host events related to Trino.
+* Provide infrastructure for the project and become an official sponsor.
+* Donate and become an official sponsor.
+* Collaborate with other companies on Trino-related projects and initiatives.
+  This enables you to reduce the required effort for each company and improves
+  the competitiveness of Trino.
+
+## Events
+
+The Trino Software Foundation controls the official events about Trino that are
+approved to use the Trino trademark and brand:
+
+* Yearly Trino Fest and Trino Summit as virtual and potentially in person events
+* Trino Community Broadcasts
+* Trino contributor calls and meetings
+* Trino maintainer calls and meetings
+* Other contributor meetings such as the Trino Gateway developer sync
+* Various meetings on demand for specific initiatives
+ 
+We welcome participation and support from individuals and companies for all
+these events.
+
+All above events, as well as other events related to Trino such as presentations
+at user groups or conferences, are available in the events calendar. Contact us
+to add your event and potentially receive approval to use the Trino trademark
+and brand.
+
+## Infrastructure
+
+The Trino Software Foundation works hard to keep costs low as possible by
+working with sponsors for infrastructure. Contact us, if you are a vendor for
+specific data sources or integrations to collaborate towards potential
+sponsorship.
+
+## Donations
+
+The Trino Software Foundations accepts donations to the project. Funds are used
+to cover infrastructure and event costs. 
+
+<div class="card-deck spacer-30">
+    <a class="btn btn-pink" target="_blank"
+    href="https://opencollective.com/trino">
+        Donate to the Trino Software Foundation
+    </a>
+</div>
+
+## Sponsors
+
+The following organizations are sponsors of the Trino project and have agreed to
+be referenced:
+
+{%- include sponsorsline.html -%}
+
+Many other companies are also active users, participants, and contributors to
+the success of Trino.
+
+</div>
+</div>
+</div>
+</div>