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README.md

KOL Pricing Agent

Estimate Twitter/X KOL rates from public engagement, audience fit, and risk.

Ask Claude, ChatGPT custom MCP apps, OpenClaw, Hermes, Codex, Claude Code, Cursor, VS Code, or another MCP-capable agent to price public Twitter/X creators with UnifAPI MCP, recent engagement, audience fit, and confidence notes.

An atomic marketing skill you run inside Claude, ChatGPT, Claude Code, Cursor, Codex, OpenClaw, Hermes, or any MCP client — read-only public-data research, eyes not hands. It diagnoses, prices, and drafts evidence; your own assistant and accounts take any action.

What it's good for

  • Marketing teams planning creator sponsorship budgets
  • Founders comparing influencer outreach targets before a launch
  • Agencies that want repeatable pricing evidence instead of spreadsheet guesswork

What you get

  • Ranked creator table with suggested low/base/high rate range
  • Evidence summary from recent public posts and engagement metrics
  • Audience-fit and brand-safety notes
  • Follow-up searches the agent should run before outreach

What it reads

Live public data through the shared unifapi data skill — UnifAPI APIs: twitter, youtube, instagram, tiktok, reddit. Connect once over OAuth; no scraping to maintain and no keys to rotate. Every figure in the output is cited to the record it came from.

Example prompt

Analyze these Twitter/X KOLs for an AI developer-tool campaign: @vercel, @shadcn, @rauchg. Use UnifAPI public data, compare recent engagement, audience fit, posting cadence, and collaboration risk. Return a ranked table with estimated sponsored-post price ranges, confidence, evidence, and follow-up questions.

Install

Run it in any MCP client. Paste one prompt (Claude Code, Codex, Cursor, OpenClaw, …) to add the UnifAPI public-data MCP server at https://mcp.unifapi.com over OAuth — read-only, no API key — then add the marketing skills with npx skills add unifapi-agent/agents.

Prefer a web connector (Claude · ChatGPT · Perplexity · Grok), or the one-shot plugin for Claude-compatible hosts:

/plugin marketplace add unifapi-agent/agents
/plugin install unifapi@unifapi

Every client, step by step: https://unifapi.com/mcp

FAQ

Does this replace a creator marketplace or agency quote?

No. It gives an evidence-backed starting range from public data so a marketer can negotiate with more context. Final pricing still depends on creator terms, package, exclusivity, usage rights, and campaign scope.

Why use an agent instead of a GUI app?

KOL pricing is rarely a single click. The useful work is follow-up: search adjacent creators, compare historical posts, ask why one account is risky, and rerun the brief for a new niche. Codex or Claude Code can keep that loop in one thread.

Do I need to configure an LLM API key?

No. Bring the agent product you already use, such as Codex or Claude Code. UnifAPI provides the MCP public-data tools; the agent plan handles model execution.

How is this priced against the official Twitter/X API?

UnifAPI standard public-data records are one $0.001 credit, with operation minimums published from OpenAPI. X's current public pay-per-use docs list public read operations such as posts at $0.005 per resource and users or trends at $0.010 per resource, while X owned-read pricing is a separate case for your own authenticated data.

Related

Links

Credits

Adapted from Antoniaiaiaiaia/kol-pricing (MIT, Antonia (@antoniayly)), enhanced with live public-data evidence via UnifAPI. See references/original-license.md for the original license.

Topics: influencer rate calculator · how much to pay an influencer · influencer pricing calculator · sponsored post rate · creator pricing · influencer cost estimation · Twitter influencer rates · KOL pricing